Selling to Large Retailers is a completely different sales model than selling to gift shops or smaller mom and pop stores. Although I don’t suggest you start out your wholesale efforts directed at selling to large retailers, this is a…
Appropriate Pricing of Your Products is a major stumbling block for many producers and professional crafters. I read lots of stories around the internet of folks who just don’t understand the basic formula around pricing products for retail/wholesale: Total Costs…
Sometimes, walking away from a sale or potential sale is a smart move. WHAT?? Believe it or not, some customers create more problems than the sale is worth. The Arts Business Institute lists 12 good reasons to Walk Away From…
With summer in full swing, many producer, artisans and professional crafters are hitting the retail show circuit to sell their unique products! Over the years, I have seen many small companies makes their living by working these shows fast and…
A couple weeks ago I posted a discussion from our Selling to Retailers’ Mastermind Group on Polices for Giving/Charging for Sample Products. Once I posted the article on my LinkedIn Group, Selling Wholesale to Gift Shops, I received numerous comments…
When you are getting ready to sell your products wholesale, what do you need? An order form, wholesale agreement, line sheet, catalog, sales flyer or ??? Selling to retailer buyers is very different from selling to consumers — this is…
Starting and maintaining a business happens differently for everyone. This is definitely true for our featured producer today: Lori Cohn of Charmed Design. Lori, who is also a member of our Selling to Retailers Mastermind Group, has a very interesting…
Our Selling to Retailer’s Mastermind group generates a lot of discussion around issues that producers deal with daily. I would like to share one of our Sample Policy Mastermind Group Discussions that took place recently. QUESTION: The one wholesale account…
“Online video is becoming a must for any business with a serious online presence.” A fact I have known for awhile now, but I am a bit behind the times myself with incorporating videos in my business. So, I have…
I was recently reminded by my business friends, Mckenna Hallet and Carolyn Edlund about the importance of Creating Partnerships with Your Retailers. (NOTE: We talked a bit about this in one of my recent post: Selling Wholesale vs. Selling to…
Who can we learn the most from when starting and growing our product based business? Those who have been successful before us, of course! With that note in mind, I am starting a series of posts on Mastermind Members and…
Most craftspeople I have dealt with via my sales rep business or my consulting business have started their business selling directly to end consumers via craft shows, farmers markets or online marketplaces. Selling to end consumers is an excellent way…
