Preparing the materials and systems needed for your first sales presentations is the most important task you need to accomplish before visiting your first potential buyer.Most people assume the hardest work goes into making the product.Although, a lot of hard work goes into making products that people will buy … if time is not spent developing and setting up the systems you need to wholesale BEFORE you visit your first buyer, you will find yourself in a confusing and overwhelming mess!And you will look very unprofessional to your potential buyers!
Some of the materials and system you need as you enter the wholesale business are as follows:
- Developing a retail/wholesale price structure
- Determining what payment terms you will accept
- Determining how you will get your products to the retail outlets
- Developing your sales and ordering materials
- Setting up a bookkeeping and database system
- Setting up a re-order and follow up system
Even though the list looks cumbersome, or even intimating, it is not difficult if you take one step at a time.
Over the next weeks, I will be addressing each step in more detailing – explaining what I have found to work as a sales rep/producer.
And the VERY FIRST step – even before you look at the list is to remember that EVERY system or decision you make about your wholesale business should help make it EASIER for the retailer to buy from you!Your decisions should not be based on what makes business easier for you (although, good systems makes your job easier too), but what works best for your buyers.I cannot stress this point enough … so you will hear it often over the next weeks and posts.
As always, if you have any additional comments or questions, don’t hesitate to comment.I am NOT the final authority on all subjects concerning wholesaling.I am sure many of you have experiences that will help others with their journey into the gift wholesale business.Please feel free to share them with all of us!