Tips for Making your Products Appealing to Gift Buyers

Having appealing products to present to gift store buyers is, of course, a very important detail to consider when developing or expanding your products.  All the work and effort in the world will gain nothing if your product is not what the buyer wants.

Trying to sell your gift item to other venues such as the ‘big box’ stores is an option many new producers want to pursue.  ‘Big box’ store product packaging restrictions may not be as strict as gift stores and these stores buy in much bigger volume thus making the producer/crafter more money!  Not as easy as it sounds — I have heard horror stories from crafters and producers about trying this route with their new product(s) (a long story … maybe I’ll talk about this in another post sometime!).

So why sell to gift shops?  What IS the advantage?  Well, quickly, here are a few reasons for placing your products in gift shops first:

  • Gift shops are looking for new or non-commercial products
  • Gift shop buyers, managers or owners are often on-site and can work with you more easily
  • Gift shops, historically, don’t require as much ‘red tape’ to bring in a new line
  • Gift shops normally pay for products within 30 to 45 days or less
  • All and all, gift store and their buyers are just easier to work with!

So, for the next several weeks, we will be reviewing many of the different facets of gift products that especially appeal to gift shop buyers.  Following is some of the topics we will be covering:

  1. How Unique Products Appeal to Gift Buyers
  2. Appropriate Pricing for the Gift Industry
  3. Importance of Professional Presentation and Sales Material
  4. Matching Your Product to Store Motif
  5. When buyers Don’t Buy – Open to Buy Issues
  6. Tips for When Buyer don’t Buy

Once again, if you have any questions or tips you would like to share with me (us!), please don’t hesitate to comment or email me direct at GiftRepSandy at

3 comments for “Tips for Making your Products Appealing to Gift Buyers

  1. Jean
    August 28, 2009 at 7:38 pm

    Love your site!

  2. August 29, 2009 at 12:45 pm

    Thanks Jean!

    Gift Rep Sandy

  3. April 15, 2010 at 3:11 pm

    Hi Sandy, 23 years, two gift shops later we now only do a small wholesale business with our Gift Product The Cajun Creole Roux Spoon Gift Set. We did get into the dallas market with The Mclendon Co. which has opened up 24 accounts for us and we have opened 70 accounts. As always some accounts order every several months or so, we direct mail every quarter and e-mails every second month. Question I have worked so hard trying to place our product in the Atlanta market sending off packets after packets to showrooms. I do pick them that would do justice to our product. Our product sells really well and we’re expanding on other lines at summers end. Is there any rep groups that you know that takes on lines, we do pay 15% commission. Help. I am wasting funds and time on all these packets.

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