Having appealing products to present to gift store buyers is, of course, a very important detail to consider when developing or expanding your products. All the work and effort in the world will gain nothing if your product is not what the buyer wants.
Trying to sell your gift item to other venues such as the ‘big box’ stores is an option many new producers want to pursue. ‘Big box’ store product packaging restrictions may not be as strict as gift stores and these stores buy in much bigger volume thus making the producer/crafter more money! Not as easy as it sounds — I have heard horror stories from crafters and producers about trying this route with their new product(s) (a long story … maybe I’ll talk about this in another post sometime!).
So why sell to gift shops? What IS the advantage? Well, quickly, here are a few reasons for placing your products in gift shops first:
- Gift shops are looking for new or non-commercial products
- Gift shop buyers, managers or owners are often on-site and can work with you more easily
- Gift shops, historically, don’t require as much ‘red tape’ to bring in a new line
- Gift shops normally pay for products within 30 to 45 days or less
- All and all, gift store and their buyers are just easier to work with!
So, for the next several weeks, we will be reviewing many of the different facets of gift products that especially appeal to gift shop buyers. Following is some of the topics we will be covering:
- How Unique Products Appeal to Gift Buyers
- Appropriate Pricing for the Gift Industry
- Importance of Professional Presentation and Sales Material
- Matching Your Product to Store Motif
- When buyers Don’t Buy – Open to Buy Issues
- Tips for When Buyer don’t Buy
Once again, if you have any questions or tips you would like to share with me (us!), please don’t hesitate to comment or email me direct at GiftRepSandy at gmail.com