Andreea Ayers, business and marketing woman turned entrepreneur, shares her new twist on using press releases. Her advice is very pointed and timely for working with folks in the media. Note her checklist at the bottom of her article!
Why I ditched the press release… and what I do instead
by andreeaayers on June 27, 2011
If your PR strategy is to write a press release and send it out to the media in hopes of gaining new customers for your product or service, it’s time to stop that right now! Press releases no longer work. ….