Wholesale Trade Shows are a good way to expand your business. Having done one myself, I can tell you they are not something to jump into unaware. Much time and expense goes into a show … and that is even before you sell one thing!
Following is an article interviewing a gal, Dinah Coops who has done lots of trade shows. Here is a list of questions she answers:
1. How did you know that your business was ready for the investment and work involved with doing a trade show?
2. How is a trade show different than selling at a retail indie craft fair?
3. Do you create a pre – show and after – show marketing plan? How critical do you think this is to getting new accounts?
4. Do you get more wholesale account orders during the show or in your follow up after?
5. Do you create specific press marketing materials for any publications that visit your booth during the show?
6. I have heard it take three years for buyers to consider you a serious vendor at a trade show. Did you find this to be the case?
7. Are there any big lessons you learned you’d like to share with us about your trade show experiences?
One of the best ways to grow your business is to diversify. We have been selling wholesale and consignment as well as vending at craft shows for over 8 years now and we have come to realize we just need more opportunities! We thought what about trade shows? They seem like such a great way to sign up a lot of new wholesale accounts all in one spot. Although, they are a large investment and in some ways are vastly different than a retail show so I thought I should really learn from someone who has been there and done it well!
If you are interested in more information on Trade Shows, check out the following resources: