If you have ever been interview about your products, you probably know you need to do your homework before you attend your interview.
I remember the first time I was interviewed by our local radio station when I worked for a large book, music and video store. The store had just opened and I knew the the radio station interviewer — you would think I could pull that off just fine, but I was terrified! And I had extensive notes in front of me!!
Of course, since then, it has become easier for me …. Mostly because now I know what to expect.
Following is a list of Interview Tips put together by Carolyn Edlund from Artsy Shark. I wish I had this list before I did my first interview so many years ago!!
Interview Tips for Artists
So, you’ve connected with a member of the press and you’ve gotten an interview scheduled. Great! Now what?
Make the most of the opportunity, both during the interview itself, and afterwards, as you take advantage of the free publicity:
- Become familiar with the media outlet first. Who is their audience? What formats do they use?
- Know what you want to accomplish before you go in. Is it your goal to promote your newest work, an upcoming show, a release of merchandise with your licensed designs? Make a list of ways you can bring this into the conversation.
- Have some “quotable quotes” ready. It might be your “unique selling proposition” or a fascinating bit of trivia about your medium. Reporters love good quotes, so think about and prepare these before you speak.
- Be sure to have press releases, photos of your work, videos, your artist statement or resume, etc. as needed by the reporter to enhance the final interview piece. Articles about artists need photos of your art, or you working in the studio, don’t they?
- Are you being interviewed on television or radio? Do a dry run with a friend to get used to speaking about yourself so that your final interview runs more smoothly.
During the Interview
- Don’t interrupt the interviewer. Allow them to ask the full question before you respond.
- In general, keep your answers short and to the point. Avoid rambling, which can become confusing or uninteresting.
- If the reporter asks a question you don’t know the answer to, admit it. Or offer to find out for them, and supply the answer before they publish.
- Any controversial or off-the-record remarks may get included in the interview article, so be careful to keep your responses polished and professional. Be honest, friendly and approachable.
- Stay away from jargon or terms the audience won’t understand, but be sure to use descriptive language so you can help the reader or listener visualize your technique and your inspiration.
- Make sure you are aware of deadlines, and work with the reporter. Keep your appointments, get answers back to them promptly, and provide supplemental information as soon as it is needed.
After the Interview – Publicize!
Do you have some great interviewing tips you would like to share with us? Post them as comments, or if you rather, email me at GiftRepSandy @ gmail.com.