Are you doing your best work, offering your best services, but not getting recognized for what you do? Have you thought about adding Testimonials to your website?
Over the years, I personally, have collected dozens of testimonials for my services and eguides. Some of these testimonials have just come in as a general source of corresponding with my buyers. When you hit the nail squarely on the head for people (or answer their most burning question(s), they are often gushing with kind things to say about you and your products.
Today’s featured article is from Andreea Ayers of Launch Grow Joy. Here is her take on testimonials:
The Power of Testimonials And How to Obtain Them
…Far from just stroking ego, testimonials can offer several things at once. When a potential customer lands on your website and thinks about hiring you, they instantly have a problem to solve. That problem is that they have no idea who you are or what kind of work you can offer.
…When clients read your previous clients’ praise and then you deliver on it, you’ve just confirmed their suspicions and reassured them you’re good. When they need something else, they will be back, possibly with new friends.
So how do you get testimonials for your business? Mostly, you just ask!! I find that contacting past and present clients can be very effective. With every eguide that we sell, we ask for feedback or testimonials from the buyers. Not all of them oblige us, but lots are happy to tell others how much they enjoyed our products.
Occasionally, I have offered a special gift to anyone willing to submit an HONEST assessment of my products. (Of course, you give the special gift to those who are more critical as well as those who are positive!). Just make sure you do not sound like you are “buying” their testimonials
Also, I have a network of professionals in the field that I would with regularly. Often, we write testimonials for each other — stating the strong point of each of our services.
If you are interested in reading some of the testimonials I have collected over the years, check out the sidebar on my Complete eGuide to Selling to Gift Shops website.
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I am also excited to share that Andreea is now re-launching her Product Marketing Breakthrough program on Monday, April 8. If you want to get your name in early, sign up on her website. By Monday, the video series should be up and running.
If you have never seen or worked with Andreea, I highly recommend you watch her information packed 4-part video series. More on her program coming later when the videos are available!