Exhibiting and Marketing at a Wholesale Trade Show

Exhibiting at a Wholesale Trade Show can become a huge income boast to your business and your product line.  Unfortunately, “build it and they will come” does not apply to Wholesale Trade Shows.  Effective Exhibiting and Marketing at the Trade Show can make or break the show for you.

Today, I am featuring an article from Carolyn Edlund’s Artsy Shark blog on helping your with your next Trade Show.  Following are the highlights of her excellent tips:

How to Ace Your Next Trade ShowBuyers Market of America 2

Since it is very likely that a third of your potential customers won’t place orders directly with you at the show itself, you must:

Make a Memorable Impression …

  1. Smart Signage.
  2. Greet your customers.
  3. Gorgeous presentation.  

Gather Information ….

  1. When speaking to potential customers, ask lots of questions.
  2. Get their business card.

Follow Up ….

  1. Make contact soon after the event.
  2. Close the sale.
  3. Stay in touch.


If you know how to design an appealing booth and how to engage your potential customers, you are on your way to making a great impressions.  But if you fail to follow up after the show is over, you have missed your best opportunity to connect and sell with your potential buyers.  Like Carolyn stresses in her article, about 1/3 of the customers (or more) plan to buy AFTER the show is over and they have gone through all the literature they have picked up at the show.

If you are interested in more tips on effective Exhibiting and Marketing at a Wholesale Trade Show, check out my mini website:

Wholesale Trade Shows

Also, you may want to purchase our eGuide on the subject:

Trade Shows Exhibiting SecretsTrade Show Exhibiting Secrets

Here are some of the informational topics and features of this eGuide:

•    What are wholesale-only “Trade Shows”?
•    The trade show business model (and how it differs from retail shows)!
•    How to determine success (the numbers)…
•    Reasons to exhibit at wholesale shows!
•    Costs and fees (upfront, hidden, and incidental) and how to SAVE!
•    The REGISTRATION process (and timing)
•    How to choose a booth location (absolutely critical)
•    Adventures in pre-planning
•    Expectations and reality when you do your first show…
•    Building and designing your exhibit
•    Tips for exhibiting and operating your booth
•    Marketing:  Pre show, during the show and post show
•    Advertising opportunities AT the show
•    My TOP TEN marketing tips list
•    The future of trade shows

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3 comments for “Exhibiting and Marketing at a Wholesale Trade Show

  1. January 27, 2016 at 5:36 pm

    your ideas are a great help and will definitely put them into use. very insightful.

  2. October 24, 2016 at 8:15 am

    You make excellent points with regarding to marketing before, during, and after the show. Understanding the full scope of your costs and fees are also especially important when determining your approach and budget.
    Christina´s last blog post ..Why quality graphics are so important to your exhibiting program

  3. October 24, 2016 at 10:11 am

    Thanks Christine!

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