Exhibiting at a Wholesale Trade Show can become a huge income boast to your business and your product line. Unfortunately, “build it and they will come” does not apply to Wholesale Trade Shows. Effective Exhibiting and Marketing at the Trade Show can make or break the show for you.
Today, I am featuring an article from Carolyn Edlund’s Artsy Shark blog on helping your with your next Trade Show. Following are the highlights of her excellent tips:
Since it is very likely that a third of your potential customers won’t place orders directly with you at the show itself, you must:
Make a Memorable Impression …
- Smart Signage.
- Greet your customers.
- Gorgeous presentation.
Gather Information ….
- When speaking to potential customers, ask lots of questions.
- Get their business card.
Follow Up ….
- Make contact soon after the event.
- Close the sale.
- Stay in touch.
If you know how to design an appealing booth and how to engage your potential customers, you are on your way to making a great impressions. But if you fail to follow up after the show is over, you have missed your best opportunity to connect and sell with your potential buyers. Like Carolyn stresses in her article, about 1/3 of the customers (or more) plan to buy AFTER the show is over and they have gone through all the literature they have picked up at the show.
If you are interested in more tips on effective Exhibiting and Marketing at a Wholesale Trade Show, check out my mini website:
Also, you may want to purchase our eGuide on the subject:
Here are some of the informational topics and features of this eGuide:
• What are wholesale-only “Trade Shows”?
• The trade show business model (and how it differs from retail shows)!
• How to determine success (the numbers)…
• Reasons to exhibit at wholesale shows!
• Costs and fees (upfront, hidden, and incidental) and how to SAVE!
• The REGISTRATION process (and timing)
• How to choose a booth location (absolutely critical)
• Adventures in pre-planning
• Expectations and reality when you do your first show…
• Building and designing your exhibit
• Tips for exhibiting and operating your booth
• Marketing: Pre show, during the show and post show
• Advertising opportunities AT the show
• My TOP TEN marketing tips list
• The future of trade shows