Tips for Increasing Traffic to Your Show Booth

Many of us experience down times while doing a show.  If your shows are like ours, it seems like you are either slammed or everyone is walking right on by your booth!

So what can you do to encourage more buyers to stop and buy your beautiful crafted creations?

Carolyn Edlund at Artsy Shark shares some tips — several that I had not even thought of myself:

What to Do when your Show is Slow

  • Create a crowdShare what is unusual or fascinating about your work. Start a conversation and ask questions, keep the flow going.
  • Scrutinize your display….Give your work some breathing sArtist 19pace, and showcase it rather than crowding it.
  • Demonstrate. Everyone loves to watch an artist at work.
  • Adjust your attitude…Does your body language say you’d rather be elsewhere?
  • Collect email addresses. You may not make as many sales during the show as you do afterwards.
  • Have a contest. No matter what is being given away, people are naturally interested in winning something.
  • Offer a giveaway. One fiber artist rocked her craft show by giving free temporary tattoos of her fun logo ….
  • Check your booth flow. Is anything blocking an easy entrance, or giving a psychological barrier to walking into your booth…

When I did shows, we sold lots of gourmet foods.  The logical option for us was to give away free samples of the food products we were selling.  We changed the food option everyday to encourage folks to come back the next day to see what we had!  The strategy also increased our sales to customers that were already in our booth.

At our holiday kiosk, several years ago, one of our fellow vendors made glass figurines.  He worked his trade right inside the booth the entire length of the show, and there was always a crowd around him watching!  I went down there myself several times as I was as fascinated as the rest to see how he worked!

Adjusting your attitude was a no-brainer solution that I already knew but would not think to list in an article like this.  No one likes to buy from someone who looks bored or just putting in their time!

Best advice during a show, in my opinion, is to be friendly, address the folks in your booth, and watch body language to see when they look like they need more help.

 

9 comments for “Tips for Increasing Traffic to Your Show Booth

  1. September 2, 2013 at 7:00 am

    Thank you for sharing these very interesting tips! I make glass beads and this year for the first time I demonstrated how to make them at our booth. Unfortunately because we were outside it was too windy to do much demonstrating but I left my glass and tools set up and even that helped to attract people to the booth!

  2. September 2, 2013 at 8:05 am

    Sandy, excellent points, particularly about attitude. When the recession hit in 2008, we were exhibiting at a trade show. The traffic was dismal and vendors were discussing low sales among themselves. At our booth, we decided no matter what, we would smile and chat and have a good time. Our sales, while not record breaking, were good. A few days after the show, I received a telephone order from a prospect that I had met at the show. After placing the order, he said “Do you know why I ordered from you?” Of course I said, “why?” His response – “You were the only exhibitor smiling at the show”! Thought this worth sharing

  3. September 2, 2013 at 10:10 am

    Good thinking Janis!

  4. September 2, 2013 at 10:11 am

    Very cool Eileen! Thanks so much for sharing!! You just never know who is watching …..

  5. September 4, 2013 at 4:42 am

    Great read! I will try all of your tips!

  6. September 4, 2013 at 2:05 pm

    I found your article really helpful. I’m just about to start a business with my art and I’m going to go down the route of selling prints at shows. I will keep your information list to check for each event. Thank you.

  7. September 4, 2013 at 2:14 pm

    So happy to hear that the article is helping so many!! Make sure to give Carolyn some love as well! http://www.artsyshark.com/2013/08/22/what-to-do-when-your-show-is-slow/

  8. September 12, 2013 at 7:11 am

    Demonstrating has always been a big draw for me too. Since my lacemaking technique (called tatting) is quite portable, I have a piece to work on at all times. It also helps customers realize that I truly am the artist and they can feel comfortable placing custom orders.

  9. September 12, 2013 at 7:27 am

    Wonderful Wendy!

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