Many of us experience down times while doing a show. If your shows are like ours, it seems like you are either slammed or everyone is walking right on by your booth!
So what can you do to encourage more buyers to stop and buy your beautiful crafted creations?
Carolyn Edlund at Artsy Shark shares some tips — several that I had not even thought of myself:
- Create a crowd…Share what is unusual or fascinating about your work. Start a conversation and ask questions, keep the flow going.
- Scrutinize your display….Give your work some breathing space, and showcase it rather than crowding it.
- Demonstrate. Everyone loves to watch an artist at work.
- Adjust your attitude…Does your body language say you’d rather be elsewhere?
- Collect email addresses. You may not make as many sales during the show as you do afterwards.
- Have a contest. No matter what is being given away, people are naturally interested in winning something.
- Offer a giveaway. One fiber artist rocked her craft show by giving free temporary tattoos of her fun logo ….
- Check your booth flow. Is anything blocking an easy entrance, or giving a psychological barrier to walking into your booth…
When I did shows, we sold lots of gourmet foods. The logical option for us was to give away free samples of the food products we were selling. We changed the food option everyday to encourage folks to come back the next day to see what we had! The strategy also increased our sales to customers that were already in our booth.
At our holiday kiosk, several years ago, one of our fellow vendors made glass figurines. He worked his trade right inside the booth the entire length of the show, and there was always a crowd around him watching! I went down there myself several times as I was as fascinated as the rest to see how he worked!
Adjusting your attitude was a no-brainer solution that I already knew but would not think to list in an article like this. No one likes to buy from someone who looks bored or just putting in their time!
Best advice during a show, in my opinion, is to be friendly, address the folks in your booth, and watch body language to see when they look like they need more help.