Etsy Wholesale Update

Nearly one year ago in September of 2012, Etsy announced their intent to launch a wholesale marketplace for their sellers.  At the time there was much excitement and buzz around the industry over this announcement — but not everyone in the industry applauded this decision.  At the time, I blogged about information in my post:  Sell Wholesale on Etsy?

Because I was curious, I immediately signed up for their wholesale newsletter last year and waited to hear how this would develop.  Finally, on September 3, 2013, I received an email from Etsy:

Etsy Thank you for your interest in Etsy Wholesale! We are thrilled to welcome you to our marketplace! Get started setting up your account here:

So I went to the ‘Welcome’ page — and it was blank!!  After contacting customer support, I was told that I needed to sign in to Etsy before I could access the ‘Welcome’ page (I was signed in).

A few days later, on September 5, 2013, I received another email from Etsy:

Thank you for your application and interest in Etsy Wholesale!

After carefully reviewing your application materials, we’ve decided to add you to our vendor wait-list for future consideration. Your work has great potential for Etsy Wholesale, but we’ve noted that you don’t meet our current requirements for prior wholesale experience.

Okay, if you know me, you are probably laughing as loud as I am over that note!!

Despite their humorous email, I did do a bit or research and found some resources to share with you:

Wholesale 101: Vendors and Sellers Share Insider TipsEtsy Success Series

Included on the blog post are three half hour videos from Etsy store owners who have successfully wholesaled.  Some interesting information for Etsy owners who are interested in wholesaling!

I am guessing that Etsy has not gotten all of the bugs out of their system — even after working on it for a year!  Regardless, below are some of the links if you wish to be added to their list for beta testing of the wholesale marketing system:

Application page:

Etsy Wholesale FAQ page:

Should you pursue this option for wholesaling, please keep in touch and let us know how it unfolds!

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  1. I got the same reply on Sept. 5 and had to laugh as well. I have wholesaled my products for over 25 years. No worries though, for anyone interested I know a lot of people who do really well on which is handmade in the USA and Canada only, unlike Etsy. There are a lot of importers selling on Etsy. My daughter a jeweler buys a lot of supplies direct from China, which she has seen on Etsy as well.