Now that summer is over, planning for holiday sales is on most people’s minds. Some stores are already displaying holiday gifts and decorations! But what do you do if you have a website — how do you plan for the holidays?
Personally, I have started sending out my holiday campaigns to my Idaho Gifts Wholesale customers. No sales items, just reminding them of the beautiful lines I rep that would be a good fit for holiday sales in their stores.
(Just as a side note, this is NOT the time of year to have sales or reduced pricing .. But more on that another day!)
…Welcoming someone new or thanking a loyal customer for visiting sets the stage for an exceptional shopping experience while laying the foundation for a meaningful relationship….
- Greet All New Subscribers — Think of each new email subscriber as a new customer walking through your door.
- The Welcome Mat — Your “welcome campaign” should be designed to greet a bulk group of new subscribers and educate them on the nature of your communications
The best way to keep track of new or interested customers is by using a email service provider. Personally, I use two: MailChimp and AWeber. MailChimp is nice for simple lists and campaigns, but AWeber is wonderful for follow up messages.
This is how my email program works:
1. I set up a sign up form for interested parties — you will see my form on the upper right of this page.
2. Once they sign up, AWeber automatically sends new subscribers a confirmation email. This confirmation must be acknowledged before the new subscriber is added to the list.
3. After the confirmation has been made, I have a special welcome letter that each subscriber receives with a link to a free gift.
4. Then, I email these folks weekly with a condensed version of my blog posts — and occasionally send out a special announcement when I introduce new products or programs.
Most of this process is automated for me — once it is set up!
Email Marketing is a must for online stores as it is the only way to maintain a relationship with your buyers and potential buyers.
Do you have a email list provider for your business? If not, I suggest you start with MailChimp as soon as possible!