Striving for Perfection has it place, but it can also be an excuse to keep you from taking that step outside your comfort zone.
When launching your product line to retailers, some areas are critical and need to be perfected before you launch. Those areas are as follows:
- Your wholesale/retail pricing
- Your billing system
- Your minimum order and case lot requirements
- Your terms
- Your shipping procedures
- Your turn around time
But how about your lines of products …..
Artsy Shark hit the nail on the head with their article:
I once spoke with an artist who told me she had been preparing her portfolio for the past two years. She said it would be about another six months before she could launch her website, because she needed everything to be perfect before she did that.
Fear was stopping this artist from taking her first public step into the marketplace. I recommended that she make a bold move and do it now.
There will never be a time when everything is perfect.
Wise advice — as businesses and product lines grow and evolve. Personally, I hate to admit how many times I have started and redone some of my websites. Striving for perfection is good … to a point. Eventually, you just have to let it go as is. (Of course, that is the beauty of the web: Things are easily changed and updated unlike the catalogs and brochures from the pre-internet days!)
My husband and I refer to this process as “analysis paralysis”! I had one artist friend whose cards and notepads I represented, who struggles with this. Many of her designs were beautiful, but she constantly questioned the quality of the paper she was using, the resolution of the images and printer ink …. now all these issues were important, but they were causing her undue stress. Her line was wonderful and sold well!
The Artsy Shark articles concludes with this advice that I think is great:
As an artist, your business is a work in progress. Once you have a plan and set goals, get started. You don’t have to know everything first, and here’s why:
It’s all on the job training.
That requires us to allow for room to make mistakes, go down blind alleys and learn tough lessons we need to know to move forward. So make that bold move – and commit to doing it imperfectly.
What will you commit to doing imperfectly in your business or product line today?