Are you planning a craft show booth or mall kiosk for this holiday season? Typically, product-based business generate the largest amount of sales in the last quarter of the year.
When we set up our mall kiosk for our Tastes of Idaho store in November, we generated 75% of our retail sales for the year — in just a few short weeks!
Because of growth of our internet sales, we no longer run a kiosk, but I have very fond memories of the time spent in the mall, talking with customers and helping them find the best products for their gift giving.
I am sharing my story because if you have a chance to display in a craft show or, if you can take the big jump to running a kiosk, now is the best time to prepare.
Recently, I came across an excellent list of tips from Gary Capps from CraftMakerPro for running a craft booth:
1. Make sure you are available but not intimidating. Make eye contact
and acknowledge but do not push.
2. Make sure you are clearly the stall owner. Have a name badge. Do not sit there eating a sandwich, looking at your phone!
3. Have a second badge that clearly states “Ask me anything you need to know”
4. Have a sign at your booth with your picture clearly stating that you are
the owner/creator of these crafts. People are fascinated as much by the
people who can make crafts as they are the crafts themselves. When they make that connection they will want to ask you how you did it.
5. Look for an invite. When a person seems interested in a piece ask if
they would like assistance, offer a little insight as to the work in the piece.
6. Do not just tell people the price. People want to know what the piece will
do for them, how it will make them feel and how it was made. Pushing the price
first will only make them hesitant.
7. Clearly label your crafts with information and an invitation to ask
more about how this item was made.
8. Have a bargain basket. It’s always a great way to get people to stop
In our kiosk, we sold mostly gourmet foods rather than crafts, but we loved to tell the story about the products, the producer and even the history behind the company.
Being friendly and open seemed to be the key to selling for us.
Good luck with your booth!