10 Tips for Crafting Your About Page

Having your own website is an important first step in building your business.  Ecommerce websites are a nice addition, but should never replace having your own personal website.

And believe it or not, your ‘About’ page is statically, one of the most read page on your website.  So, with the help of an article published by Entrepreneur magazine, here is a list of 10 tips for crafting your About page:

1. It’s Your story, So Tell It – Honestly10 Tips for Crafting Your About Page

Your customers want to know what your e-commerce company is all “about,” so your About Us page should tell them what you do and why. Give consumers the information about your company in a compelling, yet honest way. …

Don’t forget to explain to consumers how your e-commerce company solves their problems. … Tell customers about the products you currently sell and your plans for the future of those and other products. Remember, just be real. If consumers believe in your story, then they’ll become your customers.

2. Find Your Voice – And Use It Consistently

Finding your tone of voice really has nothing to do with what you have to say, but rather how you say it. … Your voice and the words you choose offer your potential clients a window into your personality.

3. Plug Your People

Customers want to know the names and faces – so include their photos – behind the companies whose products they buy.

4. What Your Fans Are Saying

In the B2B world, customer testimonials can be very effective additions to your About Us page to help you build rapport with potential clients. … it’s still a good idea for your potential customers to see your B2B e-commerce in a positive light when they’re reading your story. So let them hear from one or two of your best clients

5. Illustrations, Photos, Videos

Instead of just crafting an About Us page that’s purely text, jazz it up a bit. Try adding illustrations, videos about your product (s)- video is even a great way to feature a customer testimonial – and photos.

6. Keep in Touch

Always include a way – or two or three – for your customers to get in touch with the right people in your company. Include names; email addresses; department information; as well as office and mobile phone numbers so buyers can call rather than send emails if they need fast answers.

7. Follow the Social Media Icon Buttons

By including social media icon buttons for sites like Facebook, Twitter, and LinkedIn on your About Us page you can enable users to help promote your business on social networks and generate some buzz.

8. Don’t Play Hide ’N Seek

Make your About Us page easy to find for people. …. So design your homepage to feature your current promotions, and links to your products and services, but be sure to add a simple link to the About Us section.

9. One Size Does Not Fit All

There is no template or sample About Us page. Why? Because no two companies are alike. … Your About Us page should reflect the personality of your company.

10. Update, Update, Update

One of the worst things that can happen is for your potential customers to get information that’s outdated or no longer accurate. The info on your About Us page should also match up with your messaging and your products.

READ THE COMPLETE ARTICLE … including examples.

Well, gotta go!  I can see where I need to tweak a few things on my About page!!

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