I thought I knew all (or most) of the wholesale tricks and techniques out there. After all, I’ve been a sales rep for over 12 years!
Wholesale selling usually slows to a halt by mid-November — when I change roles and start promoting our retail sites.
Well, after receiving a note from fellow retired road rep, Meryl Hooker, I decided to rethink my plan.
Here are her tips on last minute wholesale hustle:
So, here’s my challenge to you over the next 30 days. You’ve got it – right up to Thursday, December 18th: HUSTLE
Start by pulling together a list of everyone who has done business with you in the last 30/60/90 days. I’m talking active, money transferring accounts and CALL THEM….
Then ask the following questions:
- Is your supply of my product/benefits of my service at a good level to get you through the end of the year?
- Is there anything I can do to help you get through the end of the year?
- When would you like/when would be the best time to check in with you again?
…Be warned: You will need to keep a sense of humor about this. Be prepared to answer responses like: “yeah, a bottle of Jack” or “a vacation to Hawaii”. Don’t freak out. Have fun with this.
As you work through your active customer list, your January calls will start to take shape so you can hit the ground running in 2015…
What a wonderful suggestion! Call and let your buyers know you care about them, want to make sure their last minute needs are met, and when they would like to hear from you again.
With all the hustle and bustle surrounding the retail holiday season, your buyers may really appreciate this check in. If nothing else, you can listen to their stories (complaints!) about all the crazy shoppers in their store!!
So …. are you on your phone dialing your best customers yet????