Most producers know how important websites are for selling your products. Back when I first started out (2002), very few retail outlets or producers had websites. Even 2-3 years later, when I set up my Idaho Gifts Wholesale website and Tastes of Idaho retail site, few small businesses were creating their own websites.
Obviously, the way we buy and sell online has changed drastically since then. No longer can you ‘build it and they will come’. But web sales are still increasing year over year!!
Web design and marketing is a very large subject — taking hours to teach even the basics. Instead, I would like to share five tips from my friend, Mckenna Hallett.
Here is an excerpt from her article, Are You Killing Sales With Poor Word Choices?
Here are some mistakes that really hurt your sales:
1. You believe your website should be about you and your business.
A bit misleading perhaps, but the point is: It’s always “all about them”.They want to know, “What’s in it for me?” You need to answer that question again and again all over your site. Show your client that you care about their outcome and have solutions. That’s how you build trust….
2. Using generic or passive sentences.
A common mistake, passive sentences are at best wishy-washy or at worse, they send people off your site. Take this example: “We hope you will spend time looking at our offers here.” Fix: Click to see what’s in our latest shipment… Or “We can help you in many ways.” Fix: We fix (name the problem). …
3. You don’t tell your readers what you want them to do or where to go on your site.
All paths should lead to a sale or increased information to help them consider buying. Taking from the above example, “We fix (name the problem)”, this is also where you add a specific CTA: Click Here to see the before and after gallery. Or: Click Here to read testimonials. Keep them focused and engaged and tell them what to do next…
4. You Don’t Ask For the Sale.
…They need to know what you have for sale. They need to know as much detail as possible, including shipping methods…. And you need to have a big fat button somewhere that leads them to a shopping cart and/or a phone number where they can follow-up on their urges, right now!
5. Allowing visitors to leave without getting contact information.
This is a major lost opportunity…. THE FIX: Make sure you have an email sign-up at several locations on your site. Offer an incentive to get people to sign-up….
Time to get working on your website verbiage!