Several readers have asked about working with reps in the fashion industry. Since I work don’t really work in the fashion industry (I don’t think selling souvenir t-shirts counts!), I did some research and come up with a few resources for my fashion friends.
First, I found this wonderful video on What a Fashion Rep Looks for in a New Brand:
The information in this video reflects important tips for most any product! Good photography and professional materials are important for selling any items wholesale!
NOTE: Make sure to check out some of the other videos listed on the right of this YouTube video (above).
Another great resource is my industry friend, Jane Button. Jane is an expert in the fashion industry and has many great resources for you. Here are a couple of her articles on hiring a sales rep in the fashion industry:
Jane Hamill is also a fashion expert. On her website, Fashion Brain Academy, Jane describes her goal:
My goal is for every designer to make a living using their creativity while becoming business savvy – even if you hate sales and cringe at the idea of a marketing plan.
In her blog, Jane has a wonderful article called Are You Ready for a Sales Rep for Your Clothing or Accessories Line? In her article, Jane mentions her mini workshop on how to find a sales rep for your clothing or accessory line that looks very interesting and informative!
More great information I found was a three part article
on Contracting for Clothing Sales Rep written by Kathleen Fasanella. Heavily referenced in this article is her book called The Entrepreneur’s Guide to Sewn Product Manufacturing. Although the book was written in 1998, folks are still using it as one of their guides in starting and working with reps in the fashion industry. (You might also check out Kathleen’s blog, Fashion Incubator, to access her extensive resources.)
Last, but not least, here are three rep matching organizations that specialize in fashion sales reps. If you are truly serious about selling your fashion nation wide, I would highly recommend joining one of these group. The contacts and information you receive will be invaluable:
- The Apparel Marketing Group
We introduce manufacturers in the fashion industry to the right apparel sales reps in all the major markets of the USA.
- Find Fashion
We contact the 1000 mult-line independent sales rep in the database semi-annually to verify and update all company information.
- Rep Hunter — Apparel
RepHunter connects Principals and Sales Reps in the apparel industry with one another to increase the effectiveness of the sales process and save valuable time and money on the part of each.