Have You Checked Out ‘Handmade at Amazon’?

Amazon has joined the handmade movement by introducing their new Handmade at Amazon store.

According to their website:

Showcase Your One-of-a-Kind Products

Handmade at Amazon is a new store on Amazon.com for invited artisans to sell their unique, handcrafted goods to our hundreds of millions of customers worldwide. While we finish setting up shop, we invite artisans like you to browse some of our new features and apply to be a part of our launch.

We know that each handcrafted item is special so we built a new experience specifically to highlight your handmade products. When you set up shop, you’ll create an Artisan Profile page to tell customers your story with beautiful imagery and plenty of room to describe your craft. You’ll also set up pages for each of your products, featuring stunning images and new customization features so customers can explore everything you have to offer.

Have You Checked Out 'Handmade at Amazon'?

Unlike the new policies at Etsy, Handmade at Amazon defines handmade products as the following:

What does handmade mean?

All products available in your Handmade at Amazon store must be made entirely by hand, hand-altered, or hand assembled (not from a kit). Products must be handmade by you (the artisan), by one of your employees (if your company has 20 or fewer employees), or a member of your collective with less than 100 people. Mass-produced products or products handmade by a different artisan are not eligible to sell in Handmade.

The new site requires a simple application process.  Once signed up and approved, you have some wonderful options for adding your own handmade store front on Amazon.

Their simple 12% referral fee includes payment processing, marketing, discounted shipping, fraud protection and their current $39.99 monthly subscription fee is waived through August 1, 2016!

Sounds like a wonderful opportunity for handmade artisans and professional crafters.

I would love to hear from folks who have or plan to try this new storefront for their business.  Please, let us know how it works for you!

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  1. I was invited vie Amazon Handmade invite emails Yesterday and so far I am gathering all the information I can possibly find for the new website rules, terms and all the exciting branding sites on Amazon Handmade.
    I sell stationary, journals and sketchbooks, cards and I also sell my original arts in my Etsy shop so I would love to try another ‘basket’ for my works to showcast and sell.
    I am grateful to all my Etsy customers and I will continue serving them even when I start selling in Amazon. My customers and fans have been the driving force behind my inspiration and ideas! I love them!
    And Etsy will become a factor in the handmade worldwide community I think, people will prefer to use it instead of the huge Amazon.
    Thank you for your article – was nice and cool to read it!

  2. Thanks for sharing your thought with us. Only time will tell what will happen with the Amazon Handmade program vs. Etsy. Good luck with this new move for your business!