Business Tips from Turn Your Crafts Into Cash

A series of Business Tips from the book:30 ways to turn crafts into cash
30 Ways to Turn Your Craft Into Cash
by Suzanne M. Robinson

When most crafters start out to turn their Craft Into Cash they begin with making physical products that they can sell….The key to these strategies is to develop a core range of products that you can sell over and over.
— Suzanne Robinson

Whether you are just starting out, or have been selling your creations for years, Suzanne has some great ideas for capitalizing on your skill and creations — many that you may have never considered before.

Although she has 30 ideas and tips, I am only going to share a few of them here. Of course, most know about selling at craft fairs, on Ebay, Etsy and wholesaling … I will be focusing on some of her more unique ideas!

First, though, when you start looking at selling your crafts, think about which of the items you make that you can make and sell over and over again. Like Suzanne says, not EVERYTHING you make needs to be unique. But find something you like to make, is easy to make in quantities and sells well.

Often, you can make an item and just change something small, like the color, and create a line of products.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Don’t expect that everyone wants something cheap. People are prepared to pay for quality items. So don’t fall into the trap of thinking ‘If I am cheaper I will sell more’. Not necessarily, selling cheaply can sometimes turn buyers away.
— Suzanne Robinson

One of the biggest mistakes I see new producers making is underpricing their products. Often, they think they will sell more if they price their products low.

NOT TRUE!

No one wants to look like the WalMart of crafters! Unfortunately, that what you will look like if you do. Pricing cheaply makes your products look cheap in the eyes of the buyers.

Every producer deserved to be paid well for the beautiful crafts that they design and make. Often, buyers in particular, will think there is something wrong with your items if you price them too cheaply.

I fell into this trap when I first published my eguides. I thought if I priced them low enough, everyone could afford to buy them. Did not happen! Once I raised my prices to reflect the value of the information included inside, sales did not drop. Actually, sales went up!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Trade shows are a great way to get your products in front of a large number of qualified large volume buyers. Treat your stand like a retail store. Merchandise your products as your retailer would if they were to stock them in their store.
— Suzanne Robinson

Trade shows can be a lot of fun — but they are also a lot of work!

I always recommend producers/crafters who are new to trade shows to walk the trade show before they ever purchase a booth space. Walking the show ahead of time will give you a feel for the products represented there; help you understand trade shows up front and personal; and give you a place to start talking with the show management teams.

Trade shows can be rather spendy, and may not result in the orders you were expecting, but they can give you a place to get exposure and feedback from the potentials buyers who are interested in your line.

If trade shows are a venue you wish to pursue for your products, I highly recommend you check out my eguide on the subject: Trade Show Exhibiting Secrets. The eguide covers the multifaceted benefits of shows and how to market yourself for the best results.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Teach: The advantage of teaching is that you will learn as you teach. If you continue to teach you will become an expert before you know it. Teaching others your craft allows you to continue doing what you love, and share it with others, whilst making money at the same time.
— Suzanne Robinson

Don’t you love a room full of ladies all working on the same project whether it be canning, quilting or making the craft piece you just taught them to make!

Teaching interested crafters the simple steps of what you do, can be fun and rewarding. My husband and I have worked as instructors for lots of different things we have done: country dancing, starting a gourmet food business, developing a business plan, selling wholesale, starting a sales rep business — just to name a few!

Classes can be as simple or involved as you would like, from teaching the simplest of techniques to the more advanced. And, as Suzanne says, you can continue learn and perfecting your technique while teaching others.

What do you think? Have you ever considered teaching others what you do?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Once you build your craft business, you may find there becomes a point at which you can’t keep up with demand.
— Suzanne Robinson

Is that a problem? Well, it can be if you have not taught anyone how to do what you do.

Remember yesterday when we talked about teaching your crafts? Well, this might be a perfect opportunity to hire a few of your students to help you during busy times — such as during holiday sales or before a big show.

Suzanne offers many more suggestion for turning your crafts into cash. Some of them are as follows:
1. Licensing your designs
2. Write patterns or instructions on how to complete projects
3. Submit your patterns to magazines
4. Publish your patterns in a book, online or on a DVD
For more great tips from Suzanne, check out her website: Crafts Into Cash

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sign up here, if you would like to receive these tips in your inbox Tuesday through Friday!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.