Six Holiday Sales Mistakes

This is a busy time of the year for most producers who sell retail or wholesale.  Personally, we do nearly 2/3rd of our Tastes of Idaho business this time of the year.

Having said that, I was looking for a way to help support your efforts (as well as my own!), when I found this series of posts from the Academy of Handmade on Holiday Sales Mistakes.  Here is a summary of those potential mistakes:

  1.  UNBRANDED PACKAGING & PRODUCT
  2. MYSTERY PRICES AT CRAFT SHOWS

  3. WHERE’S YOUR SIGN?

  4. NO WAY TO CONNECT

  5. NO VISUAL CHANGE IN SHOP

  6. NOT TAKING CARE OF YOURSELF

The first four points talk about communication:

Branding is very important to help your business be seen and remembered by their logo or fonts or other visual feature.  One or all of these components should be included in all your packaging or on the product itself.

Your prices for your products need to be clearly marked on your website, in your sales materials and on your products at holiday or craft fairs.  Don’t make your customers ask you for your pricing as they may be reluctant to do so thus making you lose the sale.

Contact info should be visible everywhere on your website, in your sales literature and on your products.  You want customer to be able to find you after they have used your product (this is especially true this time of the year when many items are purchased for gifts).

When exhibiting in a show, make sure your booth has visible signage using your logo and/or graphics.  Once again, you want people to know who you are and remember you for later.

During the holidays, it is a great idea to update your website.  Show some festive pictures or focus on special baskets or gift boxes to feature.

And lastly, and maybe most important, take time to take care of you!  if you don’t, these are some of the things that can happen:

Become grumpy with customers

Space out on important tasks because you’re so stressed and/or tired

Injure yourself more easily

Get ill (which means you can become totally useless)!

Take time to nourish your body with good food, water and sleep.  Frequent breaks can be very refreshing.

And don’t forget family time….

Thanksgiving Dinner 3

Wishing you a Happy Thanksgiving and a prosper Holiday sales season!

 

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