New “Selling to Retailers” Facebook Group

I made the jump and started a Selling to Retailers Facebook Group.  But before I tell you all about the new group, I want to give a bit of background:

Over the years, we have all noticed that Facebook has made a huge difference in how we do business, how we correspond with family and friends, and what groups or organizations we join.

My personal Facebook account has been active for over 6 years — before using Facebook for business became popular.  At that time, I started a few different business pages to reflect the many facets of my business as a retailer, sales rep, and writer/consultant to producers entering the wholesale market.

Over the last year or two, I have noticed a large migration towards focused groups to help each other through certain challenges in their businesses.  I joined several of these — some of them run by my competition (many who are my friends).

For the most part, we all got along, sharing ideas with each other, giving and receiving important tips and advice for growing our businesses.  But, I noticed a reoccurring issue:  Most of these groups did not allow members to promote their business.  Not an unreasonable request, but there seems to be a big difference in the definition of ‘promotions’.

In the groups where I was a member, I mostly responded to questions. Having been a road rep as well as producing and selling my own line of products, I obviously have lots of experience in wholesaling (have also written three ebooks on the subject).  Also, I have been blogging on the subject for over 7 years and have TONS of information on my blog (where you are reading this article).  So naturally, I would refer people to my blog.

Well, not every Facebook group I joined appreciated me posting of links as answers to questions.  And some group administrators deleted me after they found out I knew something more about the subject than they did (or at least, that is what it seemed like at times!).

A couple weeks ago, I was helping a gal with the installation process with her new WordPress blog, when I posted a link to one of my articles, hoping to help her.  I was instantly banned from the group.  Now, don’t get me wrong, I was already warned that I could not post any links to my own work (I could if it were someone else).  In my desire to help this gal, I just forgot the rule and posted the link without thinking.

So I sat there for a few days wondering if this gal ever solved her problem.  During my pondering, I decided the heck with all of this and started my own group:  Selling to Retailers with Gift Rep Sandy.  So now, I can help as many people as I want and refer to as many of my own articles as I want without worrying about if I am breaking any rules, offending anyone, or challenging the current admins!

Selling to Retailers

For anyone who may no be familiar with my resources, here is a list to help you along with learning to wholesale your products:

EGUIDES

MORE RESOURCES

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4 comments for “New “Selling to Retailers” Facebook Group

  1. June 16, 2016 at 10:53 am

    Hi Sandy,

    I’ve been sifting through you information and my head is spinning. I have one product (a wine coloring book by a wine pro/illustrator) that I’m trying to get into Michaels, and I even found their portal for emailing their product specialists/reps but never received any reply.

    Your information is incredible but I don’t know where to turn first. I have no money for anything up front. If I can get this book into a big gift or crafts store (it’s on Amzn, has some reviews, one feature on a wine website…).

    But the marketing and promo takes up all the time when I need to be creating and producing.

    I don’t know where to turn FIRST. Can you help?

  2. June 16, 2016 at 11:32 am

    Okay, now you have my head spinning with all kinds of options for you, Zelda!

    First, you will probably get more retailers and retail buyers attention if you have more products. One-product lines tend to get lost in the mix, lost of the shelves, and forgotten easier!

    And it sounds like you have the typical situation where you should be looking at hiring a sales rep sometime in the near future. Reps don’t get paid until they take and submit an order to you, so no up front costs are necessary.

    Rather than reinventing the wheel, here is an article that explains the ins and outs of hiring sales reps: http://hubpages.com/business/where-to-find-sales-representatives-for-your-gift-products

    And I took the liberty of sending you an email invite to my Facebook Group: https://www.facebook.com/groups/618148458351760/. There are lots of folks there who may able to give you more suggestions — or you can ask different questions and I can get back to you.

    Good luck!

    Sandy

  3. June 16, 2016 at 12:06 pm

    Many thanks for your kind response and help, Sandy! (And for the FB invite. I need to put my book on FB and then I can join.)

    Zelda

  4. June 16, 2016 at 2:14 pm

    Just so you know, you don’t need to put your book on FB to join the group!
    Sandy

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