While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better? How can I implement one or either? What do I write about?
I started my blog back in 2009 when I starting traveling less and less for my sales rep business. At that time, I implemented a newsletter to accompany my blogging. It was my desire to reach as many folks as possible, to connect, and offer them a great experience in marketing their business.
Now, nearly seven years later, I continue to follow the same strategy, and find that others have followed!
Leanne Regalla, Make Creativity Pay, agrees with me in her article:
She lists numerous points in her article, but here are a few to share about newsletters or blogs:
Put those updates, or your newsletter content, out on your blog…
Here’s how the process works:
- You post an interesting, fun, and/or educational update your blog,
- You send excited and engaged traffic to your post by sending an email to your audience and asking them to check it out,
- If your content’s good, people will comment and share it on social media,
- You increase your know, like, and trust factor because you’re engaging in conversation with your fans, finding out what they respond best to, and building loyalty.
- Eventually, because you’ve done step 4, people will buy from you.
Why is this a good system? Because your fans (or potential buyers) will get to know you, like and trust you (#4) which will increase your sales!
So, having trouble figuring out what to blog about? Here are some of Leanne suggestions:
Make your emails enticing. Use curiosity and excitement to get folks to click over to your blog. You can say things like:
- Want to be the first to see my latest project?
- Help me choose what to work on next!
- I’m touring! Here’s how to see me in your town.
- I’m afraid to show you this because it’s so personal, but here goes
If you are interested in more tips on blogging, check out the following articles:
I also recommending reading Leanne’s complete article: Struggling to Sell Your Creative Work Online? You Might Be Missing This Key Ingredient.