Ways to Reach Wholesale Buyers

Most of us are busy getting out orders for the holiday season.

If you are one of those who wholesale only, this is the time of the year to review and refine your wholesale process.Ways to Reach Wholesale Buyers

The Arts Business Institute recently published an article just for you!

Marketing to Wholesale Customers

Create your line sheets….Line sheets, catalogs, and their corresponding order forms, are traditional tools that expedite ordering. As you continue to design, produce line sheets with new releases to augment your collection….

Prepare marketing materials. This includes physical materials such as brochures, business cards, signage, postcards and press kits. It also includes virtual marketing materials, such as your website, email marketing templates and a virtual media kit. Focus on having consistent branding and messaging so that your work is recognizable and memorable. Is your logo and branding everywhere on your materials?…

Connect with your customers and prospects online. Follow your customers and prospects on social media, and make a point to engage in the conversation when they post – this is one more way to become known to them. Subscribe to their emails, so that you come to understand what they sell and their schedule, and receive announcements of future plans….

Reach out with direct mail…. Mailing your line sheet or catalog can be a smart move, getting noticed when it arrives rather than being grouped in with other marketing materials picked up at events. You might want to send a series of postcards to get noticed before the buying season begins, or a follow up mailing shortly afterwards if you didn’t meet with the buyer at trade shows…

Advertise in trade publications. Advertisements often act as a backup and reminder of your brand. It can be hard to tell whether you obtained customers as a result of ads, but they become a presence in the publications that are delivered to retailers and tend to be kept…

Extend invitations. Exhibiting at a trade show? Releasing new designs and products?… Send a pre-show marketing packet, making sure to put your booth number on every piece. Advertise any specials you are offering for buyers placing orders at the show. Give them every reason to stop by your booth!

Direct them to online portals. Whether you have your wholesale collection displayed on your website, or on a third-party website, it gives buyers access to view your work and order 24 hours a day. Make it easy for orders and reorders to be placed…

Follow up, follow up, follow up!

Great tips to follow when dealing with wholesale buyers!



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