With some help and links provided by one of my Facebook group member, here is a short description of Pop-Ups:
The pop-up store has become a go-to marketing strategy for retailers looking to extend the brand and introduce new products. Pop-up shops are being developed in a variety of shapes and sizes, as well as locations. They can be found in a traditional brick-and-mortar store, as a store-within-a-store, as a standalone kiosk or even via a motorized vehicle.
Pop-up shops are growing in popularity as a hybrid model to build more intimate relationships while creating unique, memorable 3D experiences that are aligned with the brand’s values. Consumers expect that the pop-up shopping experience will be different from the average brick-and-mortar visit. They also look to pop-ups for more specialized shopping. For example, 61% of shoppers list seasonal products as the main reason to shop at a pop-up store, according to a survey.
More articles on Pop-Ups:
- Location can be critical. Make sure to set up where you know there is lots of walking traffic (if possible). A spot near a high traffic area, such as the hallway to an entrance in a mall, would be a good example of a high traffic location.
- Advertise in the local paper — even if the store/mall hosting you (if there is one) is also advertising your kiosk or pop up. The double exposure will not only help your customers find you, but will add value to your relationship to the mall or location where you set up.
- Have a way to collect email address and leave your contract information available everywhere! We put our business card in every bag of products purchased. Folks will want to know how to contact you to buy more once you are gone.
- Holiday kiosks tend to be the most successful. The mall where we featured our kiosk offered us space during several other events, but we were most successful during the Christmas holiday season.
Do you have any tips for successful Pop-Ups or Kiosk stores? Please share them in the comments below!