After spending two months (and counting) to upgrade my Tastes of Idaho website, I learned (and unlearned!) some good basics for creating SEO (Search Engine Optimization).
So what exactly is SEO
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”
Alright, let’s translate that to English. Here’s my go at it:
SEO is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword. …
SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.
Above quote from SEO Made Simple: A Step-by-Step Guide
Back when I first started developing websites, a site just needed a good URL, some link-trading, and manual submission into as many search engines as you could! Tedious work which is mostly outdated now!
So here is my list …
SEO tricks to increase the visibility of your website:
- Content. Even if your site is a sales site, you need content that uses your most important key words. For example, on our Tastes of Idaho site, I emphasized Idaho, huckleberry, gift baskets, gourmet foods, and gifts.
- Header Tags. The home page should feature one or more key word rich header tags in the copy. These tags would look like this when you are looking at the code: <H1>, <H2>, and/or <H3>. Header tags can be used a sub-headings that break up your copy into smaller chunks.
- Page Titles. Each page on your website — whether it is a product, product category, informational, or contact page — needs to have its own unique URL that includes the main URL. An example from my site: http://tastesofidaho.com/Contact-Us
- Image tags. Title tags need to be added to all images. In other words, don’t download your images on to the website and title them your SKU or inventory number. Title your images with the name of the product(s).
More tips include the following:
- Meta descriptions as well as meta tags on each page
- Use keywords in all copy
- Internal linking, such as category links, where appropriate
Most of these techniques are easy to implement — it just takes the time to type in the extra information where it is applicable.
For more information on the subject, check out the following website: