Last week, we talked about SEO Tricks for your website. Today, I’d like to address writing your email subject lines.
Here are some good tips I learned from the Sales Force website:
Fifty characters: That’s the limit of an email subject line. With such a small space, what you put in that doesn’t really matter—does it?
The answer is: It probably matters more than you realize. It can grab attention, or turn it off. It can help a reader take the next step—or it can prompt them to quickly hit “delete.”
Writing a perfect email subject line isn’t as difficult as it might sound. What it requires, however, is a goal: What do you want the email to accomplish? You must always, always keep it short and direct and think about your readers—with every character.
Here are a few simple tips to help you create enticing email subject lines:
- Have a goal in mind when creating your subject line
- Keep it short and simple
- Write the right subject line for your subscribers
- Be specific and personalize it when possible.
- Ask a question to interest your readers
- Create a call to action and make it urgent!
Want to figure out more about writing the best email subject lines for your audience? Use the graphic from the experts at SalesForce.