A good website is one of the best sales tools you can have in selling both wholesale and retail. Websites have overwhelming replaced catalogs (in some cases) making it easier and less expensive than printed material.
Point #1: Information Collection
Every policy should explicitly describe what information the site collects and its’ collection methods.
Point #2: Information Use
After detailing the information collection, the policies then describe how the website owners use it…
Companies – and their websites – who take your data security seriously:
- Never sell personally identifiable information to 3rd parties
- Anonymize and/or encrypt the data to protect against breaches
- Only store the data for a short period of time
Point #3: E-Commerce Considerations
For e-commerce sites, the policy should detail the safeguards for a user’s private financial information collected to process transactions. This includes credit card numbers, social security numbers, or bank account information.
Point #4: 3rd Party Information Disclosures
There should be clear language about the website’s relationship(s) with 3rd parties. Ideally, your site will not sell or share personally identifiable information unless there is a legally compelling reason. It should also detail what your company does with non-private data.
Point #5: Information Security and Tracking
Today’s best privacy policies highlight their information security and detail cookie use….
Point #6: Unsubscribe Methods
Point #7: Consent
Sound complicated? John offers a template at the bottom of his article that you can edit and use on your own website:
More information on building websites: