Best way to market and sell your creations is knowing how to hone in on your ideal customer(s).
How do you do this? Most of the process is defining WHO your customers are. If you sell at fairs or even if you are just starting out — turning a hobby into a business — you can develop a customer avatar to guide you.
What is a customer avatar? According to Google, “A customer avatar is simply a detailed profile of your target customer. Once you’ve got one you can use it to do things like: Market to and own a niche where you become “the one to go to” Hone your marketing message so it appeals to a specific someone as opposed to a generic everyone.“
But why should every business develop a customer profile or avatar? Shouldn’t my business sell to EVERYONE?
If you try to sell to EVERYONE, you will appeal to NO ONE!
Artsy Shark published an article that explains this concept in more detail:
As you gain experience meeting customers and gaining traction in the marketplace of your choice, you’ll begin to have some idea of who your ideal customer is. There are distinct benefits to knowing your target customer. Here’s why:
- You can hone your marketing to reach the right people. Build a list of customers and prospects that fit your customer profile, and then create a message that resonates with them. Knowing your customer allows you to tailor your marketing efforts and become more effective.
- When you are a good fit for your prospects’ specific interests, you will more easily be seen as an expert and a specialist in that niche.
- You can avoid art festivals and other events that do not cater to your ideal customers, which saves you time, energy and money.
- Your ideal customer is your best opportunity for repeat sales.
- Your ideal customer can be a good source of referral sales to others they know who are like them, share their interests or hobbies, and their values.
Knowing your ideal customer is the beginning of developing your product line and marketing strategy. I recommend that, if you have not already done so, to determine and define your ideal customer.
There are numerous resources on the web to help you develop your customer avatar. Here are a few:
- Digital Marketers’ Avatar Worksheet
- HubSpot’s Customer Avatar Workbook
- InfusionSoft Customer Avatar Template
More articles that may be helpful in defining and developing a product niche and customer avatar: