Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!!

According to the Arts Business Institute

Testimonials are a form of “social proof” that is an important source of referrals. Today, people are far more interested in what others have to say about a business or a product than they are in advertising. And they are far more likely to believe testimonials.

A testimonial is a statement about the value of your product, the experience of the customer, and their satisfaction level. It recommends your handmade work and endorses you. And, because testimonials are freely given, it makes them even more powerful.

If you have a website, including customer testimonials aid in the success of your business.Are Customer Testimonials Important?

Think of it this way:  Julie consumer is looking for Widget A and decides to search the web.  Website X features the product she is looking for, but she is unable to tell is it is durable enough for her needs.  Julie scrolls down the page, looking for more information, but there is none.

Now, Website Z,who offers a similar product, lists some stories from satisfied customers.  Which website do you think she will buy from?  Of course, the one with the consumer feedback.

Amazon features and encourages testimonies from their customers.  Every time I buy a book, a week or so later, I receive an email asking me what I thought of the book and would I post my comments.  Since Amazon is one of the leading sellers on the internet, whatever works for them would be a technique I would use on my website.

But how about face-to-face sales?

Fair booth owners frequently share with potential customers what other consumers have said about their products. This is the perfect opportunity to share ideas with potential consumers while they are deciding on a purchase.  For example:  “Most people who buy Widget A really like how Widget B works in combination with it.”  Just a sales technique using a third person testimonial.

When I was a traveling road rep, store buyers frequently asked me about this product vs. that product.  Which is the best-selling huckleberry jam, for example, was a common question.  Of course, this is just another form of a testimonial as I shared what I had learned from previous store buyers!

Can you see the value of testimonials to add to your website and share with your potential buyers?

If you want to find out how to solicited testimonials, check out the Arts Business Institute’s article: The Power of Customer Testimonials.

 

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