Inspirational Biz Tip from Sydney Biddle Barrows

Business Tips from Sydney Biddle Inspirational Biz Tip from Sydney Biddle BarrowsBarrows, The Mayflower Madam

Sydney Biddle Barrows (born January 14, 1952) is an American businesswoman who became known as an escort agency owner under the name Sheila Devin; she later became known as the Mayflower Madam. She has since become a management consultant and writer.

It’s not about you. Your customers couldn’t care less what you like or what you think they should buy. Customers only care about what they want. So if you are interest in getting their money into your pocket, you’d better find out exactly what that is.
~Sydney Biddle Barrows

If you have not heard of Sydney Barrows or read her book, “Uncensored Sales Strategies” (co-authored with Dan Kennedy), you will find that her approach to marketing and sales is very interesting.

Through her experience as a “escort agency owner”, she learned how important it is to care about her customer’s wants and needs.

I dealt with that same issue as a sales rep.  The value of listening cannot be understated because when you listen closely, your customers will tell you what they want.

And, of course, when you find out what your customers want, you can meet those needs and get more money in your pocket!

 

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