If you run a retail holiday shop and are looking for some last-minute holiday tips, I’d like to share a few.
Personally, we have not run a holiday store in many years, but reading the tips and trends are still helpful for my online store as well.
One of my favorite magazine (that I have subscribed to since my days of running the Wooden Memories consignment store) is Smart Retailer.
According to the January 2016 THIRST survey conducted by The Coca-Cola Company, more than 40% of people hosted a party during the 2015 holiday season and around 70% went to at least one party. This shows just how big a role entertaining plays in our holiday routines. So, how can retailers help ensure they have a seat at the holiday entertaining table?…
Timing is everything when it comes to seasonal merchandise. One day after the holiday, it’s not going to sell for much more than 50% of the full retail price. When I owned my shop, this was a constant struggle that impacted not just holiday-specific merchandise, but also the larger inventory of regular merchandise that was brought in for the fourth quarter. I recently was asked by a beginning retailer, “How did you handle this? How did you deal with having to lower prices?” My answer was: “I did it smartly and strategically.”
Here are some holiday tips from the NRF:
Consumers may not begin thinking about the winter holidays until fall weather really sets in, but retailers are in holiday mode long before the weather cools. As merchants spend the next month wrapping up the back-to-school shopping season, they’re simultaneously prepping and planning for the busy holidays ahead….
The National Retail Federation announced today that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year…
One last resource that I enjoy is Retail Dive .
Here are Retail Dive holiday tips:
The holidays offer a plethora of sounds, smells and sights, whether it’s the scent of a Thanksgiving turkey, the taste of gingerbread cookies fresh from the oven or eggnog warming on the stove, certain tastes and smells can’t help but be associated with important shopping events.
More millennial-age consumers visit multiple stores in search of deals than their baby boomer elders do, according to research from consumer engagement firm First Insight. Some 71% of millennials frequent a variety of stores, compared to 57% of baby boomers, according to a report emailed to Retail Dive…