What? Secretly sabotaging my business? How can I do that??
Personally, I have worked with dozens (if not hundreds) of producers over the years who really want to develop a wholesale business, but they end up sabotaging themselves instead of creating a thriving business. Many do not have the stamina to see it through, many do not plan for the cash flow needed to make the transition from hobby to business, and many don’t realize that business and financial expertise is needed!
Jess from Create & Thrive understands this issue as well and addresses it in her newsletter: Do you really believe you can have a successful handmade business?
5 ways people sabotaging themselves
1. Giving up too soon
…If you’re starting a handmade business expecting to be making a 6 figure profit in the first year – or even 2-3 years – please don’t bother.
Even those people who seem to be an ‘overnight success’ usually have many years of experience behind them – whether that’s years of doing their craft professionally (like an illustrator) or as a hobby.
…it is very likely going to take YEARS before you’re making really decent money from your handmade business.
…If you’re not in it for the long haul, don’t start.
2. Focusing on the negative
The perfect place to see this in action is on the Etsy forums.
There is some great advice in there, but it’s more often than not buried amongst the masses who are moaning about some change Etsy has made that’s apparently caused their sales to suddenly cease…
If you catch yourself doing this – stop.
No-one is responsible for the success or failure of your business but YOU.
Stop blaming, stop complaining, stop obsessing over your competitors, stop focusing on the negatives, and start focusing on the positives.
… Don’t focus on the sales you don’t get – focus on making the customer experience for the sales you DO get …
3. Split focus
… starting too many new things at once, and not being able to give any of them the attention they truly deserve because (you’ve) spread (yourself) too thin.
It’s an oh-so-common pitfall amongst creative types, because we have so many ideas, and we get bored easily.
… Sales follow your focus.
Give yourself a timeframe to focus on one only (say, 12-18 months) before you’re allowed to start a new venture….
4. Too much ‘research’ not enough action
How long have you been ‘just learning’ about how to do what you want to do?
Are you that person who has all the theoretical knowledge… but are yet to do anything about it?
…There comes a point where you just have to take the leap.
Stop planning and start doing.
5. Waiting for perfection
This is closely linked to number 4. Too often, people hang back from taking action because of fear.
They’re afraid of not being perfect. Of not having a perfect product, or perfect packaging, or perfect photography.
Nothing is ever perfect….
If you find yourself stumbling in any of these areas, it may be time to get some outside help!
Since I have worked with so many professional crafters and producers, been a producer, sales rep and store owner/manager, I can help you maneuver through all this and get your business on the right track.
I have many options for 1-on-1 consulting and coaching to meet your needs.
Find out more here: 1-on-1 Wholesale Business Consulting/Coaching