Holiday booths and kiosks can be lots of fun. The customer feedback on your products is invaluable, and your sales can explode to new levels in this venue.
Great displays can be challenging. If you are still working on your holiday booth displays, here are some more good tips from the Arts Business institute:
Know your booth design, and have a plan. If you haven’t set up your display before, or if you are making big changes, set it up in your studio or an outdoor space ahead of time, before you start your shows…. Don’t arrive at a show hoping that you can make a booth work – this usually results in problems and unnecessary stress.
Keep your booth uncluttered. Use your space to highlight each piece, giving a bit of breathing room to each one. …. A cluttered or haphazard display can serve to make your work look like a commodity, and less valuable.
Don’t scrimp on lighting. Lighting is an important tool to show your art or handmade products to their best advantage. …
Leave an open and easy way to enter your booth. When you plan your booth layout, avoid creating a narrow entryway, which can make shoppers feel “trapped” when they come into your booth. …
Use sales aids. … Do you use eye-catching signage that describes what you do, or pulls in customers from the aisles? Every piece of information that you can provide is another way to engage. Have these ready when you interact with shoppers.
Keep bestsellers at eye level.…Don’t make shoppers stoop down to take a look at what you make – bring it to them by using risers or counters that are raised to an appropriate level.
Make your work as accessible as possible. Touch is an important part of the sale, and if you can provide a booth display where merchandise can be handled, it will attract customers who want to know more about your work in an approachable way….
Keep security in mind. You will be handling money at a show, and your inventory is valuable….Plan ahead to keep your art and your cash safe, so that you can spend your time selling, not worrying.
Check out more tips to apply to you holiday booth to make it success: