Today’s business tip is from …
Joseph J. Pulitzer (April 10, 1847 – October 29, 1911) was a newspaper publisher of the St. Louis Post-Dispatch and the New York World. Pulitzer introduced the techniques of yellow journalism (a type of journalism that presents little or no legitimate well-researched news) to the newspapers he acquired in the 1880s. He became a leading national figure in the Democratic Party and was elected congressman from New York. He crusaded against big business and corruption, and helped keep the Statue of Liberty in New York. Today, he is best known for the Pulitzer Prizes, which were established in 1917 as a result of his endowment of Columbia University.
“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.”
Beautiful words written by a gifted man!
Joseph’s words speak not only to journalism, but writing as a whole — including (and maybe especially) sales copy and product descriptions!
He emphasizes four attributes that constitute good writing: brief, clear, picturesque and accurate. An excellent measure for good copy!!
I want to close this section by one final quote: