Working in the business of wholesaling to retailers for over 15 years, I think I heard the following question more frequently than I remember:
“I am just starting out wholesaling to retailers. What do I do?” (or something along that line.)
The question is way too general for me to give any kind of effective answer. I don’t know what their product line is, what you have done already or what your plans are for your business.
In order to give a respectable answer, I wrote this article on starting out wholesaling.
- First, I suggest you look at what products to plan to offer a store buyer. If you have a line of one product, you are wasting time selling wholesale. Buyers are looking for a line of products — at least three items that compliment each other, are different colors, flavors or scents of your original product.
- Sign up for my email list and receive a free copy of my reports which will help you understand the wholesale/retail terminology and help you get the appropriate systems in place to wholesale. (If you are already on my email list and do not have a copy of these reports, reply to this email and I will get them to you):
- Quick Start Guide for Setting Up Your Wholesale Systems
- Glossary of Industry Terms: Wholesale/Retail Industry
- Once all your systems are in place (listed in the Quick Start Guide), you are ready to focus on your first wholesale account. Start with a local retailer where you can check out the store, meet the buyer/owner, and begin the process. Don’t try to be everything to everybody because you are not! Focus on accounts that sell similar products to your own.
- Listen to what the buyer is telling you. The information you can glean from your first buyers can be very helpful in feedback on your product line, your sales materials and your presentation.
If you need further help, please check out my 1-on-1 Wholesale Coaching and Consulting Program where we explore your personal situation in more detail and work out a strategy that works best for you and your line of products!