Are you scared to sell to your first retail store buyer? You are not alone! Despite all my sales experience, my first sales presentations were shaky. Over time, I learned the best way to deal with my fears and learn how to talk to buyers.
To overcome any feelings of apprehension you may have, there are a few things you can do to make the process easier for success in starting and closing the sale with the buyers.
Maybe these are the reasons why you may struggle before or during your sales presentations:
- You are just not prepared! To make sure you have everything in line before you talk to your first buyer, check out the tools that need to be in place first: Preparing for Your First Sales Presentation.
- Free of rejection or failure! Everyone deals with these fears when stepping out of their comfort zone. Even I deal with them during sales calls. But here are some tips to help: Overcoming Two Greatest Sales Obstacles
- Forgetting what you are selling first! If you think you are selling only your product or product line, you are wrong. The first thing you are selling to your potential buyer is yourself!! This article will help you to understand what I mean (NOTE: Products are last on the list!): Four Things We are Selling During Our Sales Presentations
- Lack of a plan of action! Of course, every sales presentation will be a bit different. Having a general plan before you step into your first presentation creates confidence and smooth presentation. The following article gives some ideas to help: 3 Tips to Prepare for a Sales Calls
- Not having an irresistible deal or good closing strategy! When buyers are ‘on the fence’ on buying your products, they may just need an incentive to buy. Check out the suggestions here: Closing the Sale with Buyers
- Maybe you just don’t believe the buyer wants to spend their money on your products! First, their job is to buy — which is why they are called buyers. Second, it is doubtful the buyer made an appointment (or talked to you at all) if they were not interested in buying new products — which could easily be your products! Here is a list of several articles that can help when a buyer either says no or does not appear to be interested in your products:
If you are still struggling with making or completing this step in your business, I am here to help. Email me at GiftRepSandy@gmail.com and we can talk about a plan of action which can include some 1-on-1 Coaching!