Reasons Buyer Don’t Buy

I’ve addressed why buyers don’t buy many times in my articles over the last 10 years.  (Note:  You can view some of those articles here:  Buyers Don’t Buy)  But recently, I ran across an emailed newsletter on the subject that literally made me laugh out loud!  I want to share what Clare from Indie Retail Academy wrote on the subject:

When a store says “no” or doesn’t reply to your pitch email, here’s what it means:

– I haven’t read your email yet.

– I’d love to buy but there’s nothing left in our budget.

– I’m having a passionate affair with Pablo from Hair Hair Hair next door, and am too busy buying frilly underthings and researching discreet B+Bs on Tripadvisor to think about stock.

– Your product isn’t right for our customers.

– I’ve got the flu.

– My inbox is so terrifyingly full I’ve stopped looking at new emails.

– I’m not sure if I trust you yet.

– We’re having a bad month and I’m scared to spend the money.

– I’m on holiday in Cancun. Okay, Skegness.

– I just bought something similar from another supplier.

– We haven’t sold through our last delivery from you yet.

– I haven’t planned for this purchase.

– I’m going to make a big order from you next month.

– I’m running an event in the shop and am completely distracted.

– Our upstairs neighbour left the taps running and now his bathtub is in my office.

– I bought something similar in the past and got burned and I don’t want to feel that embarrassed and disappointed again.

– Thinking about this will lead me to think about other things, like how I need a new display unit or should completely re-think our jewellery section, and I can’t deal with that right now.”

Many of Clare’s ‘reasons’ are just too funny.  Many are also very true!  Regardless of the humor, a lack of response from a buyer does not necessarily mean they are not interested in your products.  Often, there are many other issues going on making it impossible to give an appropriate reply.

Check out more of Clare’s articles

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