Inspirational Thoughts from Arthur Levitt

Arthur Levitt Jr. (born February 3, 1931) is the former Chairman of the United Inspirational Thoughts from Arthur LevittStates Securities and Exchange Commission (SEC). He served from 1993 to 2001 as the twenty-fifth and longest-serving chairman of the commission. Widely hailed as a champion of the individual investor, he has been criticized for not pushing for tougher accounting rules. Since May 2001 he has been employed as a senior adviser at the Carlyle Group. Levitt previously served as a policy adviser to Goldman Sachs and is a Director of Bloomberg LP, parent of Bloomberg News.

“Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you’re marketing your firm to new customers, you better be able to provide them service when they do business with you.”

Effective customer service is the key to a successful business — especially if you are a smaller business.

Big businesses compete with dollars on price, on advertising, with employees … etc.

But as a smaller business, you have the capacity and opportunity to provide much better service!

This is especially true on the internet.  Typically, a consumer or buyer cannot tell if you are a small or large entity by your website (or at least they shouldn’t be able to tell).

And I agree with Arthur Levitt: Make sure your customer service keeps pace with your growth.  If you don’t, you will just be another larger company that does not care about its customers!

I would like to share one final quote from Arthur Levitt:

“Our role is to maintain and monitor a framework in which fair competition can flourish.”

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