Guilherme Peirão Leal (born 22 February 1950 in Santos) is a Brazilian billionaire entrepreneur. He is the co-chairman of the board of directors
and owns a 25 percent stake in, Natura, Brazil’s leading manufacturer and marketer of skincare, solar filters, cosmetics, perfume and hair care products. According to Forbes, Leal had a fortune worth roughly US$2.1 billion as of 2010. In May 2019 Natura & Co announced that it had entered into a definitive agreement to acquire Avon Products, Inc, making Natura & Co the 4th largest pure-play beauty company in the world.
and owns a 25 percent stake in, Natura, Brazil’s leading manufacturer and marketer of skincare, solar filters, cosmetics, perfume and hair care products. According to Forbes, Leal had a fortune worth roughly US$2.1 billion as of 2010. In May 2019 Natura & Co announced that it had entered into a definitive agreement to acquire Avon Products, Inc, making Natura & Co the 4th largest pure-play beauty company in the world.“I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.”
Guilherme Leal expresses a very refreshing view of business. Typically we measure success by the profits we make or the customers we acquire.
But Guilherme Leal explains that measuring success only by these markers is misleading. Of course, profits are important, as are other facets of a business.
It is also important, as a point for success, to create a better world for everyone. What a wonderful goal for any business. So, having shared Guilherme Leal’s philosophy, what do you and your business do to create a better world for your customers, your community and your world?
I would like to share one final quote from Guilherme Leal — which may explain more of his holistic philosophy: