Author: Gift Rep Sandy

Sandy Dell is an experienced independent sales representative for the gift industry. Having operated her own business for over ten years, she has gained valuable knowledge in working with gifts store buyers and producers. She is also co-owner of Gourmet Innovations which makes gourmet foods and gifts. “I have been on both sides of the counter”, she tells her buyers. More than that, she understands the needs of the producer and the gift buyer and knows how to communicate to both groups!

Marketing Tactics for Producers

Don Debelak shares three marketing techniques to marketing your products: Identifying the right target market Generating quick sales Creating a strong market presence Although Don focuses on inventors, his tips and advice are timely for any company looking to market…

How Do I Sell a Product

Before setting out to sell your newest creation, it is important to take time to thinking about your ‘sales plan’… or developing your Unique Selling Proposition (USP). Karen Waksman, About.com – Wholesale Guide has written an excellent article on the…

Selling to Catalogs

Selling your products through catalogs is another venue for producers to pursue for growing their business.  Don Debelak, from One Stop Invention Shop gives us some excellent tips in how to go about approaching and listing your products in catalogs…

Do You Have a Virtual Fax System?

Many folks assume email and toll-free phone numbers have killed faxing.  Not true!!  Many businesses still use faxing for a number of different reasons.  Because it has always been done that way  Because some business owners would rather see a…

SHOWTIME! Guide to Gift Show Success

Meryl Hooker and Rob Fortier (“Pushing the Envelope”) have done it again with their newest book:  Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success. As a follow up to their first book, “Pushing the Envelope” which…

Selling through Regional Trade Shows

Original Article Written by Don Debelak Inventors often start sales at small shows, or exhibitions, often directly to consumers to both test market their product or to generate some income. Small consumer shows have their advantages, but inventors are often…