Author: Gift Rep Sandy

Sandy Dell is an experienced independent sales representative for the gift industry. Having operated her own business for over ten years, she has gained valuable knowledge in working with gifts store buyers and producers. She is also co-owner of Gourmet Innovations which makes gourmet foods and gifts. "I have been on both sides of the counter", she tells her buyers. More than that, she understands the needs of the producer and the gift buyer and knows how to communicate to both groups!

Defining Selling Seasons

The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity…

Will My Products Sell?

Last week I received an email for a producer asking me if I thought her product would sell.  Since this is a question on most producer’s minds, I thought I would share our communications. Her note said: I have a…

Start Small, Finish Big

When I took the step from working in corporate America and joined my husband in starting our own business, I needed to change my mindset from being an employee to become an entrepreneur!  A very big step, and a very…

Ideas to Launch Your Products

Discovered this wonderful post on Selling Locally to Launch Your Product that has some great ideas for selling to gift shops. Start Selling Locally to Launch Your Product For thousands of years, craftsmen have created a product by themselves or…

Uncensored Sales Strategies

Lets face it:  Selling to gift shops or consumers involves selling!!  Of course, selling has been my life most of the last several years … and longer.  I made the rounds of selling Christmas cards when I was a kid,…