Meryl Hooker and Rob Fortier (“Pushing the Envelope”) have done it again with their newest book: Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success. As a follow up to their first book, “Pushing the Envelope” which outlines how to find and work with sales reps, SHOWTIME focuses on the ins...
Of all the questions I get asked, where or how to work with sales reps is at the top of the list. A good question as hiring a sales rep is probably the best first step in expanding your wholesale sales to retail outlets. Most producers I have known over the years, love working...
When I took the step from working in corporate America and joined my husband in starting our own business, I needed to change my mindset from being an employee to become an entrepreneur! A very big step, and a very necessary step. You and I may be in different, but similar businesses … yet...
Lets face it: Selling to gift shops or consumers involves selling!! Of course, selling has been my life most of the last several years … and longer. I made the rounds of selling Christmas cards when I was a kid, to selling high fashion when I was in college (I hated it, by the...
One o my favorite craft business author …. Is Barbara Brabec! She has written half a dozen books on the craft business – some of the best available, in my opinion. According to her books, “Barbara Brabec, self-employed virtually all her adult life, is one of North America’s best known home-business writer. … Through...
