Category: General Business Tips

First Time Order Incentives

A few years back, I hosted a Selling to Retailer’s Mastermind Group where the members asked interesting questions and participated in answering those questions. Since many of those questions were asked by others over the years, I would like to…

Inspirational Quote from Erich Fromm

Erich Seligmann Fromm ( March 23, 1900 – March 18, 1980) was a German-born American social psychologist, psychoanalyst, sociologist, humanistic philosopher, and democratic socialist. He was one of the Founders of The William Alanson White Institute of Psychiatry, Psychoanalysis and…

Defining Your Ideal Customer

Do you really know your ideal customer?  … I mean really know your best customer? Defining your ideal customer is not about what you think, wish or hope they are but really who is interested in and buying your products!…