Category: Business Planning

Defining Your Ideal Customer

Do you really know your ideal customer?  … I mean really know your best customer? Defining your ideal customer is not about what you think, wish or hope they are but really who is interested in and buying your products!…

Is Wholesaling for Me?

Having products in several retail outlets is a dream come true for many professional crafters, small-time producers and artisans.  But wholesaling is an entirely different business with different needs, procedures and focus. First, wholesaling is a business model that involves…

Happy Thanksgiving

I hope everyone had a wonderful Thanksgiving. Malcolm and I are empty-nesters — with our kids being gone or celebrating Thanksgiving elsewhere. Rather than eating alone, we typically attend our town’s community dinner on Thanksgiving.  Of course, we miss being…

Last Minute Website Tweaks

I was gone most of last week taking care of my daughter and her 5-year-old son after my daughter underwent a minor surgery.  One thing I noticed very quickly is how much energy a 5-year-old has pent up, just waiting…