Many people set goals or resolutions for the new year to move their business forward. But most find that those resolutions just don’t pan out after a few months. Or you look back and feel like you failed because you…
The holidays are over. Christmas decorations are packed and put away for another year. Now is the time for business planning for 2020. Maybe you have a new product you want to launch or maybe you are thinking about sales…
Nothing excites me more than living a life of passion. One of the reasons why we sold our wholesale and retail online businesses is because my passion was to expand my Wholesale Business Coaching and Consulting. What can you do…
Recently, a producer, planning their winter wholesale trade shows, asked the following question about wholesale trade show sales materials: 3,000 buyers are listed as attendees to the Trade Show this winter. Based on the number of buyers attending, how many…
I recently read a passage from a book that talked about knowing and avoiding your ‘sinkholes’. Sinkholes are areas in our business where we are missing the mark — especially concerning dealing with customers. I found this nugget in a…
During the hustle and bustle of the holiday season, we can forget why we started our product-based business. We lose our desire to be creative during the holidays as we frantically work our business! In the 17+ years we owned…
One of the best ways to increase your sales and wholesale accounts is to find and hire a sales representative — commonly referred to as sales reps. Sales reps, unlike wholesalers or distributors, who take actual possession and ownership of…
With the biggest selling season of the year for wholesalers, are you concerned about your ability to keep up with the demand of products? Have you considered outsourcing some of your tasks? During the holidays a few years back, we…
August is the best time of the year to get your holiday products ready for buyers. But, maybe you don’t know how well your items will sell so you are apprehensive about promoting too much too early. Or maybe you…
Having to deal with copyright infringement is a frustrating and irritating dilemma to face. You work hard on your materials, designs, and products only to find that someone copied and is marketing your work as their own. As a sales…
I was reading a friends blog post, who is dealing with doubt, when I was struck by the following quote in her article: “Doubt kills more dreams than failure ever will” ~Suzy Kassem Very true words that reflect on every…
Correct pricing seems to be a challenge to many producers. When asked how to price products, I typically tell artisans and professional crafters to start with the following simple formula to develop your wholesale/retail pricing: Cost of Goods (as listed…