Category: General Business Tips

Do You Have a Virtual Fax System?

Many folks assume email and toll-free phone numbers have killed faxing.  Not true!!  Many businesses still use faxing for a number of different reasons.  Because it has always been done that way  Because some business owners would rather see a…

SHOWTIME! Guide to Gift Show Success

Meryl Hooker and Rob Fortier (“Pushing the Envelope”) have done it again with their newest book:  Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success. As a follow up to their first book, “Pushing the Envelope” which…

Defining Selling Seasons

The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity…

Start Small, Finish Big

When I took the step from working in corporate America and joined my husband in starting our own business, I needed to change my mindset from being an employee to become an entrepreneur!  A very big step, and a very…

Ideas to Launch Your Products

Discovered this wonderful post on Selling Locally to Launch Your Product that has some great ideas for selling to gift shops. Start Selling Locally to Launch Your Product For thousands of years, craftsmen have created a product by themselves or…

Uncensored Sales Strategies

Lets face it:  Selling to gift shops or consumers involves selling!!  Of course, selling has been my life most of the last several years … and longer.  I made the rounds of selling Christmas cards when I was a kid,…