Category: Marketing Your Products

Dealing with Holiday Stress

Holidays can be stressful by themselves.  But if you have a gift  product-based business and/or you run a holiday booth, dealing with stress can be an extra that needs to be dealt with. I remember the first holiday kiosk we…

Submitting Press Releases

I am not an authority on press releases.  Malcolm, my husband, takes care of most of our press releases as he worked for a local paper many years back and knows the ropes. The expert on getting your products in…

More Holiday Tips

If you run a retail holiday shop and are looking for some last-minute holiday tips, I’d like to share a few. Personally, we have not run a holiday store in many years, but reading the tips and trends are still…

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well. What do I mean by adding value?  Personalized packaging and labeling can…