Category: Marketing Your Products

6 Tips for a Successful Show Booth

With Spring just around the corner, you may be planning on exhibiting in a show, festival, fair or farmer’s markets.  While you are planning, you might check out the following strategies and suggestions. (Although these suggestions are geared towards retail…

Effective Product Descriptions

Writing effective product descriptions is not rocket science!   You want to include pertinent information like color, size, raw materials etc., but in order to entice a potential customer to purchase, think about the following things: Who is your ideal…

Defining Your Ideal Customer

Do you really know your ideal customer?  … I mean really know your best customer? Defining your ideal customer is not about what you think, wish or hope they are but really who is interested in and buying your products!…

Important Website Updates

A couple weeks ago, I published an article: Starting 2019 with a New Website.  As a follow up to the article, I would like to share a checklist from Artsy Shark (by guest blogger Sandi Dettman) on important website updates…

Christmas Gift List

With Christmas right around the corner and with many of us rushing retail orders and packages out the door as fast as we can, I thought I would share this unique Christmas gift list with you. The Best Christmas Gifts…

Happy Thanksgiving

I hope everyone had a wonderful Thanksgiving. Malcolm and I are empty-nesters — with our kids being gone or celebrating Thanksgiving elsewhere. Rather than eating alone, we typically attend our town’s community dinner on Thanksgiving.  Of course, we miss being…

Last Minute Website Tweaks

I was gone most of last week taking care of my daughter and her 5-year-old son after my daughter underwent a minor surgery.  One thing I noticed very quickly is how much energy a 5-year-old has pent up, just waiting…

Women in Business

Yesterday, I attended the 2018 ‘Women in Business’ Expo sponsored by the local joint Chamber of Commerce in my area. Being a sparsely populated area, the attendance was about 100 woman (include a few brave men) — most who were…