Do you tell your story to potential buyers and customers? A few weeks ago, I was coaching 1-on-1 with a producer helping him to expand his business. When we first started the meeting, I, as always, let him present himself…
Tell Your Story
Category: Marketing Your Products
Enjoy Your Holidays
Enjoy your holidays? I get it! This is a crazy time of the year even when you are not a creative entrepreneur!! How can you enjoy your holidays when you are shipping out orders every day, trying to wrap presents…
Purchases are Fueled by Feelings
I get pretty nostalgic this time of the year! Not because of Christmas, necessarily, but because of all the years we ran a retail website and retail booth during the holidays. As much fun as we had, I am happy…
19 Tips to Prepare Your Online Store for Holiday Sales
We only have a few weeks left before the biggest sales days of the year. With online sales projected to be greater this holiday season, make sure you prepare your online store for holiday sales. Holiday time can be stressful…
Tips for a Successful Holiday Sales Season
In my search to find the most updated information for tips for a successful holiday sales season, I ran across a ‘booklet’ from Avalara listing tips for successful selling. I am sharing some of their tips here: 10 tips for…
Biggest Holiday Buying Days Coming Soon!
Most of us in the gift industry know that Thanksgiving weekend is the biggest holiday buying days of the year! But this year, it will be even bigger for online retailers! Back in July and August, I posted two articles…
What Are the Main Types of Sales Materials?
Nothing sells your product better than putting your item into the hands of a store buyer! But in this world of busy people, and the cost of samples, using written sales materials is still a must. So what are the…
Preparing for the Holiday Sales Season
In the last couple of posts, I shared some sales forecasts for the 2020 Holiday Sales Season. Today, I would like to continue posting tips from the experts on how to preparing for the holiday sales season during the challenges…
Sales Trends During the Pandemic
With all the changes due to COVID19, information on best business practices for retail/wholesale is evolving. Sales Trends during the pandemic are changing how we shop — which will affect holiday sales. ROI Revolution website is keeping a log of…
2020 Holiday Sales Forecasts
With the coronavirus impacting how shoppers are spending their money, I am sharing some information on the 2020 holiday sales forecasts. Of course, many of these quotes are surveyed and speculative answers, but they should give some insights into your…
Christmas in August?
Okay, I know you must be thinking: Christmas in August? Doesn’t she mean Christmas in July? Actually, no, I really mean Christmas in August. When I was an active road rep, I usually took the month (or part of the…
How to Make a Perfect Follow Up Sales Call
With all the phone conversations we have with potential buyers, we need to look at how to make a perfect follow up sales call. Before you read this article, you may want to check out the following tips on making…