Category: Email Marketing

Wholesale Prospecting Tips 101

Prospecting for wholesale accounts is a methodological process that can be learned.  As a semi-retired sales rep, I can share some of the wholesale prospecting tips I have learned over the years. First, the best way to prospect accounts is…

Crafting an Email Subject Line

Last week, we talked about SEO Tricks for your website.  Today, I’d like to address writing your email subject lines. Your email subject line is the most important words in your email.  Why?  Because if you don’t have an enticing…

Newsletter or Blog?

While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better?  How can I implement one or either?  What do I write about? I…

Crafting Email Pitches

Emailing is a necessary and wonderful tool for contacting buyers to pitch your products.  But what do you say and how can you craft good email pitches that will gain attention from buyers? Sound challenging or difficult?  Not really. First…

New Email Marketing Course!

Are you using email marketing in your business? If you not you may be losing out on  the marketing tactic which may be the best return on your investment . Email marketing, when done properly, far out-performs all other online…

The Perfect Email Pitch

Email has changed the landscape of sales.  Even a little as five years ago, I was driving to make sales — going from city to city, visiting store by store. Nothing wrong with that!  Face-to-face sales presentations are still the…