Effective email marketing is a learned skill that anyone can master. Pitching your products through an email marketing campaign is a bit more challenging than pitching in person, but it can be done. Carolyn Edlund of Artsy Shark lists some…
Writing good and effective emails are a challenge to me as well as others. What can you write to convince a buyer to place an order for your products? According to Clare from Indie Retail Academy (yes, I really like…
I’ve addressed why buyers don’t buy many times in my articles over the last 10 years. (Note: You can view some of those articles here: Buyers Don’t Buy) But recently, I ran across an emailed newsletter on the subject that…
Just some extra tips, from past articles, to help you prepare for the upcoming sales season. I must admit, after selling our Tastes of Idaho business earlier this year, I am feeling a bit nostalgic over the loss of holiday…
With the holiday selling season upon us, getting buyers to open your emails becomes critical to successful 4th quarter sales. Make that first impression as attention-grabbing as possible. One of the ways to do this is to create a subject…
When I first started selling to retailers, I visited each and every store on a regular basis. Of course, since I represented several different lines, this was a cost-effective method for me. But this may not be the best option…
Creating effective emails from a cold-call list is one of the most challenging tasks for most product-based businesses. When you don’t know the buyer, the store, their products or know only limited information, how can you write an effective email?…
When I started my business as a sales rep, I traveled to my retailers to show them my new products and take their orders. When I narrowed my sales territory to Idaho, I visited each area at least twice a…
I’ve read tons of information on-line on why to have an email list and how to write a good email, but what about how to get visitors to your website to sign up for your email list. Artsy Shark offers…
Email is the quickest, cheapest and most effective way to contact buyers. It is easy to write out emails and easy for buyers to read it at their convenience. But then why is it so hard to get buyers to…
Prospecting for wholesale accounts is a methodological process that can be learned. As a semi-retired sales rep, I can share some of the wholesale prospecting tips I have learned over the years. First, the best way to prospect accounts is…
A reader posted a question on a Facebook group I participate in concerning email marketing. After reading the different responses to her inquiry, I decided to do a bit or research to find out from the best response to her…