Last week, we talked about SEO Tricks for your website. Today, I’d like to address writing your email subject lines. Your email subject line is the most important words in your email. Why? Because if you don’t have an enticing…
While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better? How can I implement one or either? What do I write about? I…
Email marketing is probably the most effective way to keep in contact with your customers. Compared to social media, email marketing is MUCH MORE effective in keeping your products and business in the mind of your buyers and potential customers.…
Last week, I attended a webinar put on by Nik Rajpal from Exclusive Concepts. Nik and his co-host talked extensively about Google Shopping and ’17 Elements of Holiday Success in Online Retail PPC’. Although, the information on Google Shopping was very…
Emailing is a necessary and wonderful tool for contacting buyers to pitch your products. But what do you say and how can you craft good email pitches that will gain attention from buyers? Sound challenging or difficult? Not really. First…
Now, during pre-holiday season, emailing your customers can jump start sales for you in a big way. So, I have to ask: Have you started your customer email list campaigns? First, let me help by starting with a few definitions…
Are you using email marketing in your business? If you not you may be losing out on the marketing tactic which may be the best return on your investment . Email marketing, when done properly, far out-performs all other online…
Writing a good email pitch to a retailer or sales rep is not as difficult as it sounds. I have experience with receiving email pitches, so I can share with you which are good email pitches and which are not…
Email has changed the landscape of sales. Even a little as five years ago, I was driving to make sales — going from city to city, visiting store by store. Nothing wrong with that! Face-to-face sales presentations are still the…
Over the next 6-8 weeks, we, at Tastes of Idaho, generate over half of our yearly sales. With the volume of sales over a short period of time leaves no room for error or unpreparedness. Most product based business —…
The best online marketing method by far is having your own email/newsletter list. Personally, I have gotten more sales via my weekly blog posts turned into emails than any other method of marketing. There are lot of different ways to…
Emailing store buyers is the next step in email marketing. If you have a blog or customer newsletter in place, you might want to start setting up a wholesale buyer list. Personally, I have never started a email campaign to…