Category: Marketing Your Products

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well. What do I mean by adding value?  Personalized packaging and labeling can…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Building Your Own Website

Even if you have a successful business on Etsy, Ebay or Amazon (or another marketplace platform), you still need to build your own website! If you follow my blog and/or articles, you have probably heard this before!! Malcolm and I…

Wholesale Prospecting Tips 101

Prospecting for wholesale accounts is a methodological process that can be learned.  As a semi-retired sales rep, I can share some of the wholesale prospecting tips I have learned over the years. First, the best way to prospect accounts is…