Category: Marketing Your Products

Tips for Shipping Orders

The holiday season is coming up quickly. At the end of August, families are coming home from vacations, kids are getting ready to return to school, and we are starting to think about holiday products! At this time of the…

Why Join Facebook Groups?

If you have never joined a Facebook group, I can guarantee, you are missing some wonderful opportunities for your business. Personally, I joined Facebook somewhere in 2009-2010.  At that time, there were very few group and not many business pages. …

Newsletter or Blog?

While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better?  How can I implement one or either?  What do I write about? I…

Create: What You Love or Best Sellers?

I managed a consignment woodcrafters co-operative in the late 1990s.  Since I find wood crafts so intriguing, I loved being surrounded by and selling the beautiful, often one-of-a-kind, creations designed by our woodcraft consignees.  And I enjoyed sharing the uniqueness…

Selling on Your Personal Website

With the popularity of sites such as Ebay, Amazon and Etsy, many producers are forgetting the importance of developing their own website and ‘sales machine’. Now, there is nothing wrong with posting your products on any of these 3-party websites. …

Finding Wholesale Buyers

Personally, when I was a traveling road rep, I found most of my perspective wholesale  buyers by one of two methods: Cold calling stores while traveling through towns Receiving referrals from my vendors Finding wholesale buyers was not difficult when I…