Sales calls can seem to be challenging. Talking to a complete stranger over the phone can feel intimidating. I found an article by Jack Virag posted on Nutshell which lines out some good tips on what to avoid during sales…
Increasing your SEO (Search Engine Optimization) is an ever-changing challenge for your website’s effectiveness. I don’t claim to have the answers, but ExpressText published a guide that I think will be helpful. Here are the highlights of their 10 points…
Effective email marketing is a learned skill that anyone can master. Pitching your products through an email marketing campaign is a bit more challenging than pitching in person, but it can be done. Carolyn Edlund of Artsy Shark lists some…
Instead of spending money to attract new customers to your website for the holidays, have you considered focusing on increasing your average order size? Adds-on or upsells to potential orders are great ways to increase order size, but not all…
During the hustle and bustle of the holiday season, we can forget why we started our product-based business. We lose our desire to be creative during the holidays as we frantically work our business! In the 17+ years we owned…
So much to do between now and the holidays, with so little time left! Although we sold our Tastes of Idaho business and no longer deal with the holiday rush, I find myself missing all the planning and ordering during…
Writing good and effective emails are a challenge to me as well as others. What can you write to convince a buyer to place an order for your products? According to Clare from Indie Retail Academy (yes, I really like…
I’ve addressed why buyers don’t buy many times in my articles over the last 10 years. (Note: You can view some of those articles here: Buyers Don’t Buy) But recently, I ran across an emailed newsletter on the subject that…
Just some extra tips, from past articles, to help you prepare for the upcoming sales season. I must admit, after selling our Tastes of Idaho business earlier this year, I am feeling a bit nostalgic over the loss of holiday…
With the holiday selling season upon us, getting buyers to open your emails becomes critical to successful 4th quarter sales. Make that first impression as attention-grabbing as possible. One of the ways to do this is to create a subject…
With the biggest selling season of the year for wholesalers, are you concerned about your ability to keep up with the demand of products? Have you considered outsourcing some of your tasks? During the holidays a few years back, we…
August is the best time of the year to get your holiday products ready for buyers. But, maybe you don’t know how well your items will sell so you are apprehensive about promoting too much too early. Or maybe you…