Category: Marketing Your Products

Submitting Press Releases

I am not an authority on press releases.  Malcolm, my husband, takes care of most of our press releases as he worked for a local paper many years back and knows the ropes. The expert on getting your products in…

More Holiday Tips

If you run a retail holiday shop and are looking for some last-minute holiday tips, I’d like to share a few. Personally, we have not run a holiday store in many years, but reading the tips and trends are still…

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well. What do I mean by adding value?  Personalized packaging and labeling can…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…