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Biggest Wholesaling Mistakes
Category: Marketing Your Products
Do You Use Testimonials?
One of the best ways to develop credibility for your company and your products is to share testimonials from satisfied customers on your website. According to Carolyn Edlund, Artsy Shark website: Testimonials are positive, unbiased statements made by real people…
Change Your Product Line?
If you plan to change your product line, this is the time to do it. With the holiday buying season just starting, you don’t want to clutter up your line sheet with a listing of stuff that is obsolete or…
Too Early to Prepare for Holiday Sales?
Holiday sales in July? Yes! Many buyers start looking for products for 4th quarter sales when the weather is still 90 to 100 degrees!! (Having trouble getting into the holiday spirit during the hottest time of the year? Try putting…
Show Marketing *Rant*!
I read lots of blog posts and Facebook pages/groups on wholesaling and marketing your products. One of my favorite FB groups is created by Jane Ambrose Button. She shares some very interesting ideas, but I especially enjoy her *rants*. Following…
Email Follow Up: Dos and Don’ts
When I first started selling to retailers, I visited each and every store on a regular basis. Of course, since I represented several different lines, this was a cost-effective method for me. But this may not be the best option…
Lessons from a Car Salesman
Maybe you are wondering why I am sharing lessons from a car salesman to a group of artisana and producers! On all honesty, sales are sales! The techniques used in sales are basically the same despite the product you are…
Macy’s Offers New Opportunities for Producers
Over the years, especially since the internet is playing such a large role in retail sales, the landscape of brick ‘n mortar stores is changing — drastically in some cases. I first noticed it in 2008-09 when many of my…
Sales Tips from ‘The One Minute $ales Person’
Early in my sales rep career, I latched on to any book on sales that I could find. One of my favorites is (still) “The One Minute $ales Person” by Spencer Johnson. Following are my favorite tips from his book:…
5 Tips for Better Sales Presentations
Most producers I’ve worked with see selling as their biggest challenge. Makes sense as their focus tends to be on the craft and product design. When challenged in this area, seek the advice of a professional. One of my favorites…
Marketing Follow-Up After a Show
Lots of work goes into setting up and running a retail or wholesale show booth. All the products need to be produced ahead of time; flyers, newsletter, business cards that need to be printed and distributed; and getting your booth…
6 Tips for a Successful Show Booth
With Spring just around the corner, you may be planning on exhibiting in a show, festival, fair or farmer’s markets. While you are planning, you might check out the following strategies and suggestions. (Although these suggestions are geared towards retail…